{"product_id":"pick-joy-aubergine-70cm-19cm-pot","title":"PICK\u0026JOY Aubergine 70cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eThe PICK\u0026amp;JOY Aubergine is a striking ornamental plant known for its dramatic, deep purple leaves and compact growth form. Typically reaching a height of around 70cm when supplied in a 19cm pot, this cultivar presents a vivid, glossy foliage that adds bold colour contrast to any interior planting scheme. Valued within wholesale plant supply networks, this plant's robust nature and reliable growth habits ensure consistent quality across trade houseplants ranges, making it a dependable choice for commercial propagation and display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of the PICK\u0026amp;JOY Aubergine displays a rich aubergine hue with a smooth, slightly glossy texture that enhances its visual appeal in low to moderate light conditions. It adopts an upright, bushy growth habit, with a well-structured form that lends itself well to both standalone presentation and mixed plantings. This cultivar is adaptable to a variety of indoor light levels, tolerating indirect sunlight and dimmer environments effectively. It demonstrates moderate water tolerance and resilience, enabling it to withstand occasional variations in watering routines without significant stress. Maintenance requirements are relatively low, with pruning and cleaning needed only to remove occasional yellow leaves or promote a tidy appearance, which benefits retail handling and consumer convenience. Furthermore, its uniform size and stable leaf colouring make it highly attractive for merchandising within gift-ready displays and interiorscapes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers prefer the PICK\u0026amp;JOY Aubergine due to its consistent commercial reliability, with plants showing uniform growth and colour across batches, which is essential for quality assurance in wholesale plant supply. While natural variation may occur in leaf size or intensity of colour, this is well-managed to maintain a cohesive product identity. Its versatility extends across retail outlets, commercial interiors, and curated houseplant collections, providing ample opportunities for placement and sales. The sustained market interest in richly coloured foliaged plants supports its ongoing demand as a core component within trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis aubergine-coloured foliage plant excels as a feature in retail houseplant benches, where its vivid colour can attract customer attention. In office settings, its compact size and upright form make it well-suited for desks, reception areas, and break rooms, where it can thrive under artificial or filtered light. Interior displays benefit from its bold colour contrast, enhancing spatial aesthetics in lobbies or commercial waiting areas. Additionally, the plant’s presentation-ready pot size and form make it an ideal candidate for gift-ready ranges aimed at seasonal or event-driven sales campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe PICK\u0026amp;JOY Aubergine offers strong shelf life and retains visual appeal for extended periods under typical retail conditions. It is highly suitable for volume wholesale plant supply due to its manageable size and predictable growth rate. Handling and transport considerations are simplified by its robust stems and resilient foliage, which collectively reduce losses during distribution and merchandising. Consistency of presentation at point of sale is reliably maintained, supporting smooth turnover and focused marketing within trade houseplants assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe PICK\u0026amp;JOY Aubergine requires moderate care, balancing ease of maintenance with aesthetic appeal suitable for retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting conditions, from indirect sunlight to lower light, enhancing placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance focuses on resilience, allowing the plant to cope with fluctuations common in retail and interiorscape care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit enables efficient merchandising and display in both retail and commercial interior settings.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar holds commercial suitability across retail outlets, interior design projects, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and resilient foliage facilitate handling and durable transport, minimising damage and loss in distribution networks.  \u003c\/li\u003e\n\u003cli\u003eWhile some natural variation in leaf size and shade intensity may occur, this is controlled to ensure consistent trade houseplants presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 70cm","offer_id":56832382665030,"sku":"AUB19-70cm-19cm-pja-32","price":11.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/AF0708D3C6E9EEF44B19450068C919CC8E88DD06138A983CA197F617EF35B29A.jpg?v=1782115572","url":"https:\/\/wholesaleplantshop.co.uk\/products\/pick-joy-aubergine-70cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}