{"product_id":"pick-joy-aubergine-50cm-14cm-pot","title":"PICK\u0026JOY Aubergine 50cm 14cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003ePICK\u0026amp;JOY Aubergine is a striking cultivar of Solanum melongena, commonly known as aubergine or eggplant, grown primarily for its ornamental and edible fruit. This plant features vibrant purple, glossy fruit that contrast effectively with its broad, dark green foliage, making it appealing for both decorative and culinary purposes. Typically supplied in a 14cm pot with a height of around 50cm, it offers consistent growth and reliable performance, well suited to wholesale plant supply and trade houseplant ranges due to its manageable size and eye-catching presence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of the PICK\u0026amp;JOY Aubergine is characterised by broad, slightly textured green leaves that provide a bold visual backdrop to the plant’s deep aubergine-coloured fruit. It grows in a compact, bushy habit with upright stems that support fruit clusters, maintaining a neat and structured form ideal for display. This cultivar adapts well to moderate indoor lighting conditions, though it performs best with bright indirect light. It can tolerate varied watering routines, showing resilience to occasional lapses in moisture without significant decline. Maintenance is straightforward, requiring minimal pruning or special care, which benefits retail handling and reduces labour in commercial environments. Additionally, the attractive fruit adds merchandising appeal, especially when displayed alongside culinary or seasonal plant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value the PICK\u0026amp;JOY Aubergine for its consistent commercial reliability and stable phenotypic traits across batches, ensuring uniformity in wholesale plant supply. It displays manageable natural variation in foliage shape and fruit size, allowing visual interest while meeting quality expectations. This cultivar is versatile, serving well in retail garden centres, interior plant schemes, and commercial plant hire markets. Its ongoing demand originates from its dual-purpose nature as an ornamental and edible plant, which maintains its relevance within core trade houseplant ranges throughout the year.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis aubergine plant is ideally placed on houseplant benches where its fruiting qualities attract customer attention and stimulate sales. It also performs well in office landscaping or interior plant installations, where its compact size and visual appeal enhance decorative schemes without requiring extensive maintenance. Retailers frequently include it in gift-ready ranges during growing seasons, leveraging its unique fruit for added value. The plant’s adaptability to indoor environments and distinctive fruit make it a versatile choice across various retail and commercial display settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eShelf life for PICK\u0026amp;JOY Aubergine is generally good under standard retail conditions, with a robust constitution that withstands typical in-store handling and environmental fluctuations. It is well suited for volume and repeat wholesale supply due to its consistent growth habits and dependable finishing quality. Transport and merchandising are facilitated by its compact habit and sturdy stems, reducing the risk of damage during transit and display. Buyers can expect uniformity in presentation at the point of sale, supporting effective visual merchandising and customer appeal efforts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePICK\u0026amp;JOY Aubergine requires moderate care, which fits well with retail and commercial maintenance capabilities.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light conditions but performs optimally in bright indirect light environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows notable resilience to varied watering routines, making it suitable for different care schedules.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit optimises space efficiency for merchandising and display in retail outlets.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail garden centres, interiors plant schemes, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport benefit from its sturdy structure, contributing to good durability in-store and during distribution.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is controlled, with minor differences in fruit size and leaf shape enhancing visual interest without compromising uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 50cm","offer_id":56318042571078,"sku":"P8718980-50cm-14cm-pja-32","price":7.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x65748BD345163812C87552EAA2AFFCCFABD8E695.jpg?v=1775597597","url":"https:\/\/wholesaleplantshop.co.uk\/products\/pick-joy-aubergine-50cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}