{"product_id":"phlox-pan-old-blue-60cm-17cm-pot","title":"Phlox pan. Old Blue 60cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePhlox paniculata ‘Old Blue’ is a well-established perennial cultivar prized for its abundant and vibrant lilac-blue flowers that create striking summer displays. This variety typically reaches a height of approximately 60cm and is commonly supplied in a 17cm pot, making it a suitable size for various retail and garden centre settings. Renowned for its dependable flowering habit and ease of growth, Phlox paniculata ‘Old Blue’ performs consistently well within wholesale plant supply channels and trade houseplants collections, offering reliable stock quality and attractive visual appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Phlox paniculata ‘Old Blue’ consists of medium green leaves with a slightly lanceolate shape and a smooth texture, providing an attractive and fresh backdrop to the intense flower colours. It presents a compact and upright growth habit, typically reaching around 60cm tall, which allows it to maintain form without excessive staking or pruning. This cultivar thrives best in full sun to partial shade but displays adaptability when grown indoors with sufficient light, making it versatile for various interior ambient conditions. It demonstrates moderate watering tolerance, with resilience to occasional drying out, suited to retail environments where care routines may vary. Maintenance requirements are low, as the plant usually requires minimal deadheading and no complex care, facilitating ease of handling in busy retail or wholesale distribution settings. Additionally, its consistent flowering and overall robustness support effective merchandising, reducing losses during transportation and display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Phlox paniculata ‘Old Blue’ due to its proven commercial reliability and steady performance across multiple production batches, ensuring uniformity in quality and flowering potential. The natural variation in flower colour and leaf size is controlled, offering enough visual interest without compromising consistency for wholesale plant supply purposes. It is increasingly valued for its versatility across different retail landscapes, interiorscape projects, and commercial planting schemes, especially within trade houseplants sold for gifting or seasonal garden enhancement. Demand remains steady, as its classic flower colour and manageable size align well with core seasonally focused plant ranges and landscape-ready options.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003ePhlox paniculata ‘Old Blue’ is ideally positioned on houseplant benches, seasonal bedding areas, or window displays due to its compact size and vivid floral presentation. Its ability to perform reliably in moderate light conditions makes it suitable for office installations or interior commercial environments where aesthetic appeal is required with manageable care. This cultivar also works well within garden centre promotional displays and gift-ready plant ranges, appealing to customers seeking dependable plants for garden borders or patio containers. Its all-round adaptability reinforces its value in a wide range of retail and commercial garden settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar has a good shelf life under typical retail conditions, maintaining both foliage and floral quality for extended periods without rapid decline. It is well-suited for volume wholesale plant supply as it shows consistent growth characteristics and resilience to transport stresses. Handling and merchandising are straightforward due to the plant’s compact form and robustness, reducing losses and simplifying point-of-sale presentations. Presentation consistency is high, with uniform flowering and height contributing to an appealing, standardised product offering across bulk orders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePhlox paniculata ‘Old Blue’ requires moderate care with straightforward watering and minimal pruning to maintain retail and commercial attractiveness.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun through partial shade, supporting varied indoor lighting environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is good, enabling it to handle irregular schedules and reducing the risk of stress during distribution and retail display.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s upright, compact growth habit lends itself well to efficient merchandising and maximises display space utilisation.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail garden centres, interiorscape projects, and wholesale plant supply due to its reliable flowering and manageable size.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar demonstrates strong handling durability, ensuring minimal damage during transport and maintaining a quality appearance in-store.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower shade and leaf size is minimal and controlled, ensuring consistency for trade houseplants and wholesale customers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 60cm","offer_id":57037434224966,"sku":"PHL17OBLVWT-60cm-17cm-ppob-32","price":5.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/50C31D823C97112EF7594D50781754CBDA14B675E45A61E2503440D020F08384.jpg?v=1785339769","url":"https:\/\/wholesaleplantshop.co.uk\/products\/phlox-pan-old-blue-60cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}