{"product_id":"phlebodium-davana-hangpot-40cm-20cm-pot","title":"Phlebodium Davana hangpot 40cm 20cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003ePhlebodium ‘Davana’, commonly known as the Blue Star Fern, is a striking epiphytic fern species valued for its distinctive, softly textured foliage and compact growth habit. Originating from tropical regions, this plant offers a unique blue-green frond colour that contrasts well in mixed plant displays. Its moderate size and adaptability make it a reliable choice within wholesale plant supply, suitable for inclusion in trade houseplants ranges that target both retail and commercial interiors markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe fronds of Phlebodium ‘Davana’ display a characteristic powdery blue-green hue with a delicate, velvety texture that adds both colour and tactile appeal. It establishes a clumping growth habit that remains neat and compact, rarely exceeding the dimensions of its hanging pot, which supports attractive cascading foliage. This fern tolerates a range of indoor light conditions, thriving best in indirect, low to medium light settings, making it particularly adaptable for interior environments. It exhibits resilience to varied watering routines, favouring consistent moisture but with a tolerance for occasional dryness between watering. Maintenance is straightforward, requiring minimal pruning or special care, which benefits retailers and commercial plant suppliers by reducing handling time. The trailing habit and neat size make it especially effective for merchandising in hanging pots or elevated displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003ePhlebodium ‘Davana’ performs consistently across supply batches, providing commercial buyers with dependable quality and secure product availability. While natural variation in frond blue pigmentation can occur, it remains controlled and predictable, allowing for uniformity in mixed plant orders. Its versatility spans retail outlets, commercial interiors, and specialist houseplant collections, ensuring broad market appeal. The ongoing popularity of ornamental ferns within core trade houseplant selections underscores its continued demand and relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThe Phlebodium ‘Davana’ is well suited to retail environment displays such as houseplant benches where its unusual foliage colour draws consumer interest. It also performs well in office settings, adapting to fluorescent or filtered daylight conditions commonly found in interior spaces. This plant can enhance feature interior arrangements or be integrated into gift-ready hanging plant ranges owing to its tidy form and manageable size. Its graceful trailing habit invites display in elevated pots or suspended mountings, broadening merchandising options.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003ePhlebodium ‘Davana’ offers solid shelf life and durability in retail conditions due to its moderate water tolerance and hardier frond structure. It accommodates volume wholesale supply with its uniform growth pattern and consistent presentation, ensuring ease of handling and efficient transport. Merchandising benefits from its compact size and attractive trailing form, facilitating multiple placement options without excessive space requirements. Overall, this plant maintains a consistently appealing appearance at point of sale, supporting strong consumer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003e• Phlebodium ‘Davana’ requires moderate care, well suited for retail staff and commercial maintenance regimes.  \u003c\/p\u003e\n\u003cp\u003e• It tolerates low to medium indoor lighting environments typical of mixed retail and office spaces.  \u003c\/p\u003e\n\u003cp\u003e• The plant is resilient to varied watering, performing well despite some irregularity in moisture levels.  \u003c\/p\u003e\n\u003cp\u003e• Its clumping, trailing growth habit improves display versatility and maximises merchandising efficiency.  \u003c\/p\u003e\n\u003cp\u003e• Commercially, it fits wholesale plant supply, retail sales, and interior styling projects effectively.  \u003c\/p\u003e\n\u003cp\u003e• Handling ease and reasonable durability support transport and in-store presentation without compromising quality.  \u003c\/p\u003e\n\u003cp\u003e• Natural variation in blue-green frond pigmentation adds unique appeal while maintaining batch consistency.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"20cm Pot \/ 40cm","offer_id":56687044100422,"sku":"PD20ASP-40cm-20cm-pdh-39","price":14.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/1A87F0A802E3EE8F05AA153299FCF907D16EB6D840BBB05DF53E2CD40B499A04.jpg?v=1780309086","url":"https:\/\/wholesaleplantshop.co.uk\/products\/phlebodium-davana-hangpot-40cm-20cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}