{"product_id":"phlebodium-davana-55cm-19cm-pot","title":"Phlebodium Davana 55cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana is a striking fern species cherished for its distinctive, wavy fronds and vibrant blue-green foliage. It typically reaches an approximate height of 55cm when grown in a 19cm pot, making it a compact yet visually impactful addition to a range of interior plant displays. This fern is especially valued within wholesale plant supply for its consistent growth habit and robust nature, which ensures dependable performance in trade houseplants collections. Its unique texture and colour contribute to year-round interest, supporting its popularity among retailers and commercial interiors suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana boasts striking blue-green, almost iridescent fronds with a soft, leathery texture that adds a tactile element to its visual appeal. The plant maintains a clumping, spreading growth habit with arching fronds that develop evenly from a central crown, offering a balanced structural form for display. It demonstrates adaptability to low to moderate indoor light, tolerating shaded conditions that suit various interiors environments, making it particularly versatile. This fern is resilient to inconsistent watering, capable of withstanding occasional lapses without compromising overall health. The maintenance requirements are moderate, with minimal pruning needed to remove older fronds, which supports ease of handling in busy retail and display settings. Additionally, its distinctive appearance creates merchandising opportunities as a premium houseplant within gift-ready and luxury plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Phlebodium Davana for its commercial reliability and consistent appearance across supply batches, ensuring uniformity in retail presentation. Natural variation in leaf size and slight colour tonal differences are carefully managed, providing enough diversity to appeal to consumers without compromising consistency. Its adaptability supports use across multiple channels including retail outlets, commercial interiors projects, and wholesale plant supply frameworks. The ongoing consumer interest in ferns as part of core trade houseplants underlines its sustained demand in the market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana is ideally placed on houseplant benches where its unique foliage captures customer attention. Its tolerance for lower light conditions makes it equally suitable for office environments and interior commercial installations where natural sunlight may be limited. The plant’s moderate size and architectural frond shape allow it to complement a variety of display styles, from minimalist to lush tropical arrangements. Additionally, it fits well within gift-ready ranges due to its striking appearance and manageable size, enhancing its retail versatility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis fern maintains good shelf life and durability within typical retail environments, with foliage that resists wilting and browning under appropriate care conditions. It is well-suited for volume wholesale plant supply, benefiting from reliable propagation and uniform growth habit. Handling during transport is straightforward provided roots are well protected, and the plant tolerates standard merchandising practices without significant stress. Consistency in presentation at point of sale is a strong commercial advantage, supporting easy stocking and strong visual impact for retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level for Phlebodium Davana requires moderate attention, suitable for retail and commercial maintenance teams managing multiple plant lines.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates strong light tolerance across various indoor environments, performing well even in shaded or indirect light.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is resilient, with the plant able to cope with irregular watering schedules common in retail and office settings.  \u003c\/li\u003e\n\u003cli\u003eThe growth habit is compact and arching, which facilitates efficient merchandising and attractive display arrangements.  \u003c\/li\u003e\n\u003cli\u003eIt holds strong commercial suitability across retail, interiors, and wholesale plant supply due to its consistent appearance and demand.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability during transport and in-store display are excellent, reducing losses and ensuring customer satisfaction.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is controlled, offering subtle differences in frond size and colour while maintaining overall uniformity preferred by trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 55cm","offer_id":56237706543430,"sku":"P123572-55cm-19cm-pd-31","price":12.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x8E096BACA272FC5E6EF025F2BCD1AD84324A1740.jpg?v=1774316288","url":"https:\/\/wholesaleplantshop.co.uk\/products\/phlebodium-davana-55cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}