{"product_id":"phlebodium-davana-45cm-17cm-pot-pd17asp","title":"Phlebodium Davana 45cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana is a distinctive fern species prized for its ornamental appeal and adaptability within indoor plant collections. Characterised by its striking, wavy-edged fronds that exhibit a rich green to blue-grey hue, this fern provides a unique textural contrast in various plant groupings. Its moderate growth rate and manageable size, typically reaching around 45cm in height, make it well suited to the constraints of wholesale plant supply and trade houseplants, where consistent quality and reliable performance are essential.\u003c\/p\u003e\u003cp\u003eThe plant’s epiphytic nature, originating from tropical and subtropical climates, means it thrives in environments that replicate indirect light with stable humidity, common in interior commercial and retail settings. Wholesale suppliers favour Phlebodium Davana for its robustness during transportation and its ability to maintain visual vitality through the retail display cycle. Its strong foliage resilience and moderate maintenance needs contribute to its continued popularity within trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana’s foliage is notable for its undulating, leathery fronds which possess a distinctive blue-green colour that can vary subtly between plants, adding natural interest to displays. The plant demonstrates a compact, clumping growth habit that provides an architectural form ideal for shelf or tabletop presentation. It tolerates low to medium indirect light conditions, adapting well to typical interior environments such as offices and retail spaces without rapid decline. Watering requirements are flexible; the fern exhibits resilience to varying moisture levels, allowing for less precise irrigation routines, which benefits commercial environments. Maintenance demands are moderate, involving occasional pruning of older fronds to maintain appearance, making it straightforward to manage in high-turnover retail locations. Additionally, its unique foliage texture and form enhance merchandising appeal, particularly when displayed alongside contrasting leaf shapes to maximise visual diversity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Phlebodium Davana for its dependable commercial performance across multiple supply batches, ensuring consistent product quality and customer satisfaction. The natural variation in frond coloration and form is controlled within acceptable parameters, enabling buyers to offer visually cohesive plant assortments. Its versatility is demonstrated through successful integration in retail outlets, interior plant schemes, and commercial environments, broadening its market applications. Furthermore, ongoing demand for diverse fern species within core trade houseplant ranges contributes to the plant's relevance and steady turnover in wholesale and retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana performs well on retail houseplant benches where its vibrant hues and unusual leaf texture attract consumer attention. It is equally suited to office environments where indirect light is common, helping it maintain a healthy and appealing appearance. This fern can enhance interior display areas, offering textural contrast alongside other foliage plants, which benefits store visual merchandising strategies. In gift-ready plant ranges, its manageable size and distinctive aesthetic make it an attractive option for customers seeking unique and durable indoor plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana exhibits strong shelf life and durability under typical retail conditions, maintaining foliage integrity and overall appearance for extended periods. Its suitability for volume wholesale purchase is enhanced by ease of cultivation and a relatively uniform presentation across batches, facilitating efficient merchandising. The plant is resilient to handling and transport stresses, reducing losses and improving profitability for retailers. Consistent growth habit and presentation quality at point of sale provide assurance for both wholesale suppliers and retail customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePhlebodium Davana requires moderate care, balancing ease of maintenance with the benefit of robust foliage for retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions typical of mixed indoor settings, thriving best under indirect or filtered light.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance reflects resilience to variable moisture levels rather than strict irrigation schedules, accommodating diverse retail care routines.  \u003c\/li\u003e\n\u003cli\u003eIts compact, clumping growth habit enhances display efficiency, fitting comfortably on benches and shelves without excessive space needs.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for retail sale, interior installations, and consistent wholesale plant supply due to its manageable size and appealing form.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability reduce product loss and support high turnover in competitive market settings.  \u003c\/li\u003e\n\u003cli\u003eWhile there is natural variation in foliage tone and frond shape, this is controlled to maintain consistency in wholesale trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":57214057218374,"sku":"PD17ASP-45cm-17cm-pd-31","price":8.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/768E1870A533CF74A117B294925A8A74D9190C3788697EDDF72B09A441EECC99.jpg?v=1787894010","url":"https:\/\/wholesaleplantshop.co.uk\/products\/phlebodium-davana-45cm-17cm-pot-pd17asp","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}