{"product_id":"phlebodium-davana-40cm-20cm-pot-pd20ra","title":"Phlebodium Davana 40cm 20cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana, commonly known as the Blue Star Fern, is a striking tropical fern species prized for its unique silvery-blue fronds and adaptable growth habit. This plant typically reaches around 40cm in height when supplied in a 20cm pot, presenting an attractive, architectural form with deeply lobed, leathery fronds that add texture and colour variation to indoor plant collections. Its distinctive foliage and reliable performance make it a popular inclusion within wholesale plant supply and trade houseplants, where consistent quality and visual appeal are essential for commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana features attractive blue-green to silver-blue fronds with a subtly textured, leathery surface that enhances its ornamental appeal. It grows in a compact, mounding habit suited to pots of moderate size, allowing ease of display and versatility in commercial interiors. This fern tolerates a range of light conditions, flourishing in bright indirect light but also performing well in moderate shade, making it adaptable to many indoor environments. It shows good resilience to varied watering routines, often recovering well from occasional irregular watering, which is beneficial for retail and commercial maintenance. The plant requires low to moderate upkeep, with minimal pruning or grooming, simplifying handling in retail contexts. Additionally, its robust foliage and unique colour set it apart on display benches and within gift-ready plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana is valued for its commercial reliability, consistently delivering high-quality specimens across wholesale batches. The species exhibits managed natural variation in frond colour and texture, ensuring each plant has unique visual interest while maintaining uniformity suitable for trade houseplants. Its adaptability makes it suitable across retail, interior landscaping, and commercial plant supply channels, enhancing its market relevance. Ongoing demand for unusual yet reliable indoor ferns supports its continued inclusion in core trade houseplant offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis fern is commonly placed on houseplant benches where its compact form and eye-catching foliage attract consumer attention. It is also well suited to office installations and interiorscapes, where moderate light and occasional watering are the norm. Phlebodium Davana performs well in commercial interior displays due to its ability to tolerate variable lighting and care regimes. The plant’s aesthetic qualities and manageable size fit seamlessly into gift-ready plant ranges, enhancing its desirability for end users.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003ePhlebodium Davana offers a solid shelf life under typical retail conditions, maintaining foliage quality over extended display periods. It is suitable for volume wholesale plant supply, with reliable availability and consistent growth habits aiding repeat orders. The plant handles transport well due to its sturdy fronds and compact form, reducing damage risks during distribution. Consistency in presentation at point of sale is maintained through controlled growing conditions and careful batch selection, ensuring customer satisfaction and minimising returns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis plant requires a low to moderate care level, suitable for environments with variable maintenance schedules.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad light range, thriving in bright indirect to moderate shade indoor settings.  \u003c\/li\u003e\n\u003cli\u003eThe species shows resilience to irregular watering, recovering well from occasional dryness without significant decline.  \u003c\/li\u003e\n\u003cli\u003eIts compact, mounding habit enhances merchandising efficiency by maximising display density and visual impact.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability spans retail outlets, interior landscaping projects, and wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eRobust leaves and structural form improve handling durability during transit and in-store display environments.  \u003c\/li\u003e\n\u003cli\u003eManaged natural variation in frond colour and texture provides unique visual interest while maintaining batch uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"20cm Pot \/ 40cm","offer_id":57213985816902,"sku":"PD20RA-40cm-20cm-pd-31","price":16.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E3BC582678B36AB77F030C8DA58EF4DFE55D8B2E60D42604E6D20AE0E3F143BF.jpg?v=1787889179","url":"https:\/\/wholesaleplantshop.co.uk\/products\/phlebodium-davana-40cm-20cm-pot-pd20ra","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}