{"product_id":"ph034-esra-pink-50cm-28cm-pot","title":"PH034 Esra Pink 50cm 28cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eThe PH034 Esra Pink is a striking cultivar known for its vibrant pink foliage and robust growth habit, making it an attractive addition to trade houseplant collections. Typically supplied in a 28cm pot with a height of approximately 50cm, this plant offers a considerable visual impact in both retail and commercial interiors. Its reliable performance and adaptability ensure it is a preferred choice within wholesale plant supply, providing consistent quality and resilience from nursery to end user.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Esra Pink displays a distinctive pink hue with subtle variegation, combined with a soft-textured leaf surface that enhances its decorative appeal. This cultivar exhibits an upright, compact growth habit, allowing for easy placement in a variety of interior settings without requiring excessive pruning. It thrives under moderate to bright indirect light, which supports its vibrant leaf colour while tolerating lower light environments typical of many indoor locations. Watering tolerance is moderate; the plant adapts well to occasional lapses in care, adding to its resilience in commercial environments. Maintenance is straightforward, making it ideal for retail settings where ease of handling and minimal labour input are essential. Furthermore, its consistent form and strong colour saturation aid in effective merchandising and attractive point-of-sale display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Esra Pink for its commercial reliability, as it maintains consistent growth rates and foliage quality across supply batches. The controlled natural variation in leaf colour offers visual interest without compromising uniformity, ensuring a predictable product for retail presentation. Its versatility spans multiple channels, from garden centre benches to commercial interior displays, providing sustained demand within core trade houseplants. This cultivar remains relevant due to ongoing consumer interest in colourful foliage plants that combine aesthetic appeal with manageable care requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eEsra Pink performs exceptionally well on houseplant benches where its vibrant foliage draws consumer attention. In office environments, it brightens interior spaces while withstanding the variable light and care conditions commonly found there. The plant also suits commercial display areas such as reception zones or gift-ready sections, where its attractive appearance and manageable size make it an ideal choice. Its adaptability to different settings ensures the plant maintains visual appeal and health in diverse retail and commercial applications.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar demonstrates good shelf life and durability under typical retail handling and display conditions, supporting effective stock turnover. It is well suited for volume wholesale plant supply, accommodating repeat orders with consistent quality across batches. Handling and transport considerations are favourable due to its sturdy stems and compact form, which mitigate damage risks during distribution. Consistency in presentation at the point of sale is reliably maintained, enabling retailers to confidently merchandise this plant alongside other trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis plant requires a moderate care level that balances ease of maintenance with aesthetic quality in retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates mixed indoor lighting conditions, making it adaptable to a wide range of interior settings including low and bright indirect light.  \u003c\/li\u003e\n\u003cli\u003eEsra Pink shows resilience to variable watering regimes, performing well despite occasional watering inconsistencies common in commercial displays.  \u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit facilitates efficient merchandising and display in space-limited retail areas.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable for retail, interiors, and wholesale plant supply sectors due to its consistent appeal and reliable cultivation.  \u003c\/li\u003e\n\u003cli\u003eStrong stems and sturdy leaves provide good durability for transport and in-store handling, reducing losses during logistics.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage colour adds visual interest without compromising uniformity, supporting a dependable wholesale product.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"28cm Pot \/ 50cm","offer_id":56676680466758,"sku":"p109898-50cm-28cm--29","price":31.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D6A67E3306AC6A420874EE34AA90D73C961E826F41E114E6CCF7BC5AFE8B23BB.jpg?v=1780290243","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ph034-esra-pink-50cm-28cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}