{"product_id":"lythrum-sal-robert-65cm-23cm-pot","title":"Lythrum sal. Robert 65cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLythrum salicaria ‘Robert’ is a robust perennial cultivar valued for its striking inflorescences and upright growth habit. Typically reaching around 65cm in height when mature, this variety produces dense spikes of deep pink to magenta flowers that contribute strong vertical interest within garden schemes or container plantings. Originating from the broader Lythrum genus, ‘Robert’ delivers consistent performance and ease of cultivation, making it a dependable option within wholesale plant supply and trade houseplants ranges. This reliability ensures it fits well across multiple commercial channels, from garden centres to interiorscape projects.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lythrum salicaria ‘Robert’ is narrow and lance-shaped, presenting a vibrant green tone that complements its floral display with a textural subtlety. Its upright, clump-forming habit provides a structured form that holds well in pots of approximately 23cm diameter without excessive spread. While primarily suited to outdoor environments, it can tolerate a variety of light conditions, including full sun to partial shade, which enhances its adaptability for retail or transitional indoor displays. It demonstrates reasonable drought tolerance once established, reflecting resilience to varied watering routines commonly encountered in trade settings. Maintenance requirements are minimal, needing only occasional deadheading to prolong flowering, which simplifies handling in busy retail environments. Its strong vertical presence and vivid flower colour support compelling merchandising and display opportunities that attract consumer attention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Lythrum salicaria ‘Robert’ due to its dependable growth and stable ornamental qualities across production batches. Natural variation in flower intensity or plant height is controlled under commercial growing conditions, ensuring uniformity at point of sale. Its versatility allows seamless integration into garden centre lines, landscaping projects, and interiors plant ranges where it complements both seasonal and perennial collections. Furthermore, ‘Robert’ retains ongoing relevance thanks to sustained consumer interest in bold, structural perennials that perform reliably under a variety of retail and commercial conditions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLythrum salicaria ‘Robert’ is well suited to retail garden centre benches where its floral spikes offer bold shelf impact. It can also feature effectively in office planting schemes where bright colours and upright forms create focal points without overextending space. Interior planting displays, especially those incorporating seasonal or transitional selections, benefit from this cultivar’s vivid blooms and ease of care. Additionally, it performs well as part of gift-ready container ranges, appealing to buyer preferences for showy yet manageable plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar’s shelf life under typical retail conditions is generally excellent, with prolonged flowering extending consumer appeal. It lends itself well to volume or repeat wholesale plant supply due to uniform growth habits and consistent quality control. Handling and transport are straightforward as plants maintain firm structure and foliage integrity during transit. The consistent presentation at the point of sale supports confident merchandising and reduces shrinkage, making it a reliable inclusion for trade houseplants portfolios and wholesale plant supply networks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLythrum salicaria ‘Robert’ requires a moderate care level, suited to retail and commercial maintenance routines focusing on occasional deadheading to sustain flowering quality.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun to partial shade, allowing flexible placement within mixed indoor and outdoor lighting environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits good watering tolerance and resilience to less frequent irrigation, supporting varied care schedules across retail and commercial installations.  \u003c\/li\u003e\n\u003cli\u003eIts upright, clump-forming growth habit maximises merchandising efficiency by optimising pot space and enhancing visual impact on display benches.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for garden centre retail lines, interiorscape projects, and wholesale plant supply due to its consistent quality and aesthetic appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics allow for reliable transport and in-store display, minimising damage and stock loss during commercial distribution.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and plant height is minimal under standard horticultural production, ensuring uniformity in trade houseplants assortments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 65cm","offer_id":57000613282118,"sku":"LYTHSARB23-65cm-23cm-lsr-32","price":9.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/DFF43A9D85FD86DCB8A7E83E11820331DDCD7F6E553A863CFA3E25B6F56B6044.jpg?v=1784735102","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lythrum-sal-robert-65cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}