{"product_id":"lythrum-sal-robert-55cm-23cm-pot","title":"Lythrum sal. Robert 55cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLythrum salicaria ‘Robert’ is a robust perennial cultivar frequently utilised within wholesale plant supply for its striking ornamental value and dependable growth performance. It features tall, upright stems adorned with vibrant, densely packed magenta flowers that create a vivid seasonal display. Its consistent cultivation traits and adaptability make it an excellent choice for trade houseplants, where reliable quality and visual appeal are critical for commercial success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lythrum sal. ‘Robert’ is typically lance-shaped, exhibiting a deep green colour that provides a rich backdrop to the vibrant flower spikes. It grows in a strong, erect habit reaching approximately 55cm in height, which helps maximise merchandising impact in pot displays. This cultivar thrives best in full sun but demonstrates reasonable tolerance to partial shade environments, making it adaptable to various indoor light conditions. It displays moderate resilience to watering fluctuations, maintaining vigour under both regular and slightly irregular care routines. Maintenance requirements are straightforward, with trimming primarily needed post-flowering to maintain plant aesthetics and ease of handling in retail settings. Additionally, its flower spikes have a long display life, enhancing shelf presence in point-of-sale presentations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lythrum sal. ‘Robert’ for its commercial reliability as it consistently delivers uniform crop quality and flowering across multiple batches. The plant exhibits managed natural variation, particularly in flowering density and height, allowing buyers to offer a product range with subtle diversity while maintaining overall consistency. Its versatility is evident in its use across retail garden centres, commercial interiors, and outdoor landscaping projects, offering cross-channel sales potential. Demand for this cultivar remains steady due to its eye-catching floral display and solid performance within core trade houseplant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLythrum salicaria ‘Robert’ performs well on retail benches due to its upright habit and vibrant flower colour, which attract customer attention and increase impulse purchases. It is also suited to office environments and commercial interior settings, where its height and bold floral presence complement larger scheme plantings without overwhelming space. Additionally, the plant can feature effectively in gift-ready ranges where its long-lasting flowers add value. Its adaptability enables it to thrive in a variety of controlled indoor and semi-outdoor settings commonly found within hospitality and corporate interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers strong shelf life under typical retail conditions, retaining its vibrant flowering for extended periods when watered appropriately. It is suitable for volume wholesale supply as it establishes quickly and maintains form, facilitating ease of stock rotation. Handling and transport pose minimal challenges due to its robust stems and compact root ball, reducing the incidence of damage in transit. Retailers consistently receive uniform plants that present well at point of sale, optimising customer satisfaction and repeat purchasing potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLythrum sal. ‘Robert’ requires moderate care with pruning mainly after flowering, facilitating efficient retail maintenance.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates strong tolerance to full and partial sun, adapting effectively to diverse indoor lighting conditions.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates variability in watering, maintaining resilience in both regular commercial watering schedules and occasional fluctuations.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit allows efficient merchandising, maximising space utilisation and enhancing visual impact in displays.  \u003c\/li\u003e\n\u003cli\u003eCommercially, this cultivar is appropriate for garden centre retail, commercial interiors, and wholesale plant supply due to its reliable performance.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and compact growth contribute to excellent handling and durability during transport and display at trade level.  \u003c\/li\u003e\n\u003cli\u003eNatural variation mainly occurs in flower density and slight height differences, adding subtle diversity while safeguarding product uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 55cm","offer_id":56832454197574,"sku":"LYTHSARB23-55cm-23cm-lsr-32","price":9.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F98081A47BE5269CB43A9F9E6F43091EFC7DDAB1B106C57971B272E075AF00B6.jpg?v=1782116117","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lythrum-sal-robert-55cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}