{"product_id":"lythrum-sal-robert-50cm-23cm-pot","title":"Lythrum sal. Robert 50cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLythrum salicaria ‘Robert’ is a robust and visually striking cultivar within the Lythrum genus, valued for its upright growth and vibrant floral display. Typically growing to a height of around 50cm, this plant offers a compact, bushy structure that suits a variety of garden and interior applications. Its reliable performance and consistent form make it particularly well-adapted to wholesale plant supply, allowing trade houseplants to meet the diverse needs of garden centres, retailers, and commercial interiors markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lythrum sal. ‘Robert’ is characterised by narrow, lance-shaped leaves that exhibit a rich green colour with a slightly glossy texture, contributing to its ornamental appeal. It develops a dense, upright growth habit with sturdy stems that support spikes of flowers, giving it a structured and attractive form suitable for display. The plant is tolerant of full sun to partial shade conditions but performs best in well-lit environments, adapting well to varied indoor light levels where natural sunlight is accessible. Watering tolerance is high; it copes well with routine maintenance and occasional drought, making it resilient to variable care routines often encountered in retail and commercial settings. Maintenance is minimal, requiring standard pruning to maintain shape, easing handling for retail staff. Additionally, its compact size and upright habit make it easy to merchandise and fit neatly on benches or in mixed plant compositions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Lythrum sal. ‘Robert’ due to its dependable growth and predictable flowering across supply batches, ensuring uniform stocking. The cultivar exhibits controlled natural variation in flower intensity and foliage colour, which adds visual interest without sacrificing consistency. Its versatility allows use across a broad range of channels, including garden centre retail, commercial interiors planting, and trade houseplant collections, meeting varied customer demands. Furthermore, its ongoing popularity reflects steady market demand, supporting both seasonal and year-round sale opportunities within core trade houseplant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLythrum sal. ‘Robert’ is often placed strategically within garden centre benches and retail perennial borders where its compact height facilitates ease of browsing. It performs well in office installations and interior planting schemes, especially in well-lit atriums or sunrooms, providing structure and seasonal floral colour. The plant’s attractive appearance and manageable size also enable it to feature in gift-ready ranges or mixed plant displays, enhancing visual merchandising and customer appeal. Its adaptability means it can complement a variety of retail settings while maintaining aesthetic and commercial value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar demonstrates excellent shelf life and durability under typical retail conditions, withstanding transport and handling stresses reliably. Its compact growth habit allows for efficient packing and stacking, making it suitable for volume and repeat wholesale plant supply. Retailers benefit from its ease of merchandising, as plants maintain a uniform appearance through sales cycles. Consistency at the point of sale is supported by controlled cultivation practices, resulting in commercially viable and visually appealing stock lines for trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLythrum sal. ‘Robert’ requires moderate care levels, suitable for retail and commercial environments with standard watering and pruning practices.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from full sun to partial shade, adapting well to varied indoor lighting found in commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits resilience to inconsistent watering, making it robust in retail and commercial settings with varied maintenance routines.  \u003c\/li\u003e\n\u003cli\u003eWith an upright, compact growth habit, it optimises retail space and supports efficient display in both garden and interior settings.  \u003c\/li\u003e\n\u003cli\u003eIt holds strong commercial suitability across wholesale plant supply, garden centre retail, and interior planting schemes.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability ensures consistent quality and presentation during distribution and in-store display.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation in flower colour and intensity enhances aesthetic appeal whilst maintaining uniformity for trade houseplant ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 50cm","offer_id":56927364481350,"sku":"LYTHSARB23-50cm-23cm-lsr-32","price":8.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/9967E2115E1E214474193B827F6B5CE162DB206E240533B8E389973173844A01.jpg?v=1783531335","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lythrum-sal-robert-50cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}