{"product_id":"lilium-white-starlight-60cm-19cm-pot","title":"Lilium White Starlight 60cm 19cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eLilium ‘White Starlight’ is a striking cultivar within the Lilium family, prized for its elegant pure white blooms and robust growth habit. Typically reaching around 60cm tall and supplied in a 19cm pot, this lily variety presents a clean and sophisticated floral display that complements a range of horticultural settings. Its reliable flowering performance and ease of cultivation make it a consistent choice within wholesale plant supply and trade houseplants, ensuring dependable availability for retailers and commercial customers.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Lilium ‘White Starlight’ is a rich green, smooth-textured, and lance-shaped, forming an attractive backdrop to the prominent blooms. It exhibits an upright, clump-forming growth habit that supports multiple large flowers on strong stems, ideal for both standalone and grouped displays. It tolerates bright indirect light well indoors, making it adaptable to various interior placements. This lily maintains good moisture retention requirements but shows resilience to slight variability in watering, lending flexibility in care routines. Its moderate maintenance needs allow straightforward handling during retail preparation while retaining quality throughout the sales period. Additional merchandising appeal comes from its long vase life post-harvest, which benefits gift-ready and floral display ranges.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Lilium ‘White Starlight’ because of its dependable flowering traits and uniformity across supply batches, supporting consistent retail presentation. Controlled natural variation occurs mainly in flower size rather than form or colour, allowing reliable visual standards. This cultivar’s adaptability suits both retail garden centres and interior plant suppliers, bridging decorative and commercial interior sectors effectively. The ongoing demand for premium white lilies in core trade houseplant selections reinforces its importance in wholesale plant supply operations.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eLilium ‘White Starlight’ is well-suited to retail benches, formal interior displays, and office reception areas where its large, pure white blooms enhance aesthetic value while maintaining relatively low maintenance. In commercial settings, it adds seasonal interest and botanical sophistication capable of elevating interior landscapes. The plant’s structural form enables easy integration into gift-ready ranges and special event merchandising, making it versatile across placement scenarios.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar demonstrates good shelf life, maintaining floral integrity in retail conditions for several weeks under standard care. It supports volume wholesale supply due to its consistent growth and flower production cycles. Handling and transport are facilitated by sturdy stems and compact root ball sizes, reducing damage risk during distribution. Point of sale presentation remains consistent, with uniform bloom colour and size providing a dependable and attractive retail offer.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLilium ‘White Starlight’ requires moderate care, suitable for retail environments and commercial maintenance teams alike.  \u003c\/li\u003e\n\u003cli\u003eIt thrives in bright, indirect light and tolerates a range of indoor lighting conditions typical of trade houseplants.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to watering variations, supporting ease of care in mixed-use settings without compromising flower quality.  \u003c\/li\u003e\n\u003cli\u003eIts upright, robust growth habit allows efficient merchandising and visually impactful displays in retail and interior spaces.  \u003c\/li\u003e\n\u003cli\u003eThis lily cultivar is commercially suitable for garden centres, interiors suppliers, and wholesale plant supply distributors.  \u003c\/li\u003e\n\u003cli\u003eIt offers good handling characteristics, contributing to durability during transport and retail display cycles.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal and primarily affects flower size rather than colour or shape, ensuring consistent trade supply.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 60cm","offer_id":56237627408710,"sku":"Q0012892-60cm-19cm-lws-36","price":8.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x19FC3CBD07EE391E972F01C1823A808195E57D47.jpg?v=1774314878","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-white-starlight-60cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}