{"product_id":"lilium-roselily-esra-55cm-19cm-pot","title":"Lilium Roselily Esra 55cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLilium Roselily Esra is a striking hybrid lily cultivar renowned for its elegant trumpet-shaped blooms and robust growth habit. Growing to approximately 55cm in height, this cultivar is typically supplied in a 19cm pot, offering a compact yet floriferous option suitable for diverse horticultural uses. Its vibrant and fragrant flowers reliably attract attention, making it a popular choice within wholesale plant supply channels and trade houseplants ranges where consistent quality and aesthetic appeal are paramount. The Roselily Esra demonstrates dependable performance under a range of growing conditions, contributing to its established reputation in commercial horticulture.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lilium Roselily Esra is narrow, lance-shaped, and deep green, providing an attractive backdrop that enhances the vivid flower display. It exhibits an upright, clumping growth habit that facilitates ease of handling and display in pots. The cultivar thrives under bright, indirect light, showing adaptability to various indoor environments, including commercial interiors with moderate lighting. It tolerates variable watering routines, maintaining resilience to occasional oversight, which is advantageous in retail and wholesale contexts. Maintenance requirements are moderate, with little more than routine watering and deadheading needed to extend flowering potential. Additionally, the large, bright blooms and pleasant scent contribute significantly to its merchandising appeal in both retail and interior plant markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lilium Roselily Esra for its consistent commercial reliability, with plant batches exhibiting uniform growth and flowering, reducing variability in supply. Controlled natural variation in flower size and intensity allows for natural aesthetic interest without compromising quality standards. Its versatility extends across retail outlets, commercial interior plant schemes, and wholesale plant supply, facilitating seamless integration into varied product ranges. Furthermore, ongoing demand is supported by its ornamental value and ease of care, making it a staple within core trade houseplants offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLilium Roselily Esra performs well across multiple retail and commercial settings, including garden centre benches, florist displays, and office receptions. Its upright habit and showy flowers provide visual impact in interior installations where space-efficient but eye-catching plants are preferred. This cultivar also suits gift-ready ranges due to its appealing appearance and manageable size. Additionally, it complements interior landscaping projects by adding seasonal colour and fragrance, enhancing environments where aesthetic quality is essential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis lily cultivar has a good shelf life, maintaining both foliage and bloom quality under typical retail conditions for extended periods. It is suited to volume and repeat wholesale plant supply due to its predictable growth and flowering performance. Handling and transport considerations are straightforward, with the robust stems and compact pot size reducing damage risk during distribution. Presentation consistency at point of sale is reliably achieved, supporting effective merchandising and customer satisfaction throughout trade houseplants channels.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Lilium Roselily Esra requires moderate care, which aligns well with retail and commercial maintenance levels where specialist attention may be limited.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing optimally in bright to moderate indirect light typical of many indoor environments.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is a key advantage, as the plant withstands occasional fluctuations in watering without decline.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit promotes efficient pot-based merchandising and attractive display arrangements.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across retail garden centres, interior plant schemes, and wholesale plant supply due to its consistent quality and aesthetic appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust handling and durable stems ensure the plant remains intact during transport and retail display, minimising product loss.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and number is managed to maintain visual interest while assuring trade-standard uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 55cm","offer_id":56454358761798,"sku":"Q0012466-55cm-19cm-lre-34","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x4D95343FB036BFB9EE5657F2606825B11ECFABAD.jpg?v=1777350396","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-roselily-esra-55cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}