{"product_id":"lilium-or-starlight-express-50cm-17cm-pot","title":"Lilium or Starlight Express 50cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eLilium or. Starlight Express is an eye-catching Asiatic lily hybrid renowned for its striking floral display and robust growth habits. Typically supplied in 17cm pots with a height of around 50cm, this cultivar features large, upward-facing star-shaped flowers in shades of creamy yellow with a deep maroon centre, creating a vivid contrast that appeals to a broad range of customers. Its reliable performance and manageable size make it a popular choice within wholesale plant supply and trade houseplants ranges, offering both aesthetic impact and consistent quality across production batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Lilium or. Starlight Express is a lush, deep green that provides a sturdy backdrop to its brightly coloured blooms, with smooth, lance-shaped leaves creating a streamlined visual appeal. Its upright growth habit delivers a well-structured form, typically maintaining a compact and balanced silhouette suitable for display in pots or containers. This cultivar thrives in bright, indirect light but can adapt reasonably well to a range of indoor environments, lending flexibility for various retail settings. Watering tolerance is moderate; the plant responds well to consistent moisture without waterlogging, showing resilience to occasional care fluctuations. Maintenance requirements are generally low, with straightforward handling and minimal pruning needed, enhancing ease of display and transport. Additionally, the plant’s floral longevity adds value during merchandising, supporting an extended retail shelf life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers consistently select Lilium or. Starlight Express for its commercial reliability, benefiting from consistent flowering and uniform growth throughout wholesale plant supply batches. Natural variation among blooms is well managed, preserving quality and appearance to meet retailer expectations. The cultivar’s versatility allows seamless integration across retail outlets, commercial interiors, and gift-ready houseplant collections. Its ongoing demand is supported by the unmistakable ornamental appeal and dependable season-long display, securing its status as a key component within trade houseplants portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eLilium or. Starlight Express performs exceptionally well in retail bench settings where its bold flowers draw consumer attention. In office installations, it adds a vibrant touch without requiring excessive maintenance, making it an attractive option for commercial interiors. The plant is also suited to interior display arrangements, including seasonal collections and gift ranges, where its floral impact encourages repeat purchases. Its manageable height and neat form facilitate efficient placement on benches, counters, or raised displays, enhancing visual merchandising opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe shelf life of Lilium or. Starlight Express in retail conditions is notably favourable, with flowers maintaining vigour when appropriately cared for. It is well-suited to volume and repeat wholesale supply, supporting continuous availability in trade houseplants ranges. Handling and transport considerations are minimal due to its robust stems and compact form, reducing damage risk during logistics. Presentation at point of sale remains consistent, with uniform plant quality and flower development contributing to positive consumer perception and retailer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLilium or. Starlight Express requires moderate care, making it suitable for retail and commercial maintenance routines without specialised input.  \u003c\/li\u003e\n\u003cli\u003eIts tolerance for bright indirect light and adaptability to lower light levels make it viable in diverse indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to varying watering regimes, allowing for flexibility in trade supply chain management.  \u003c\/li\u003e\n\u003cli\u003eA compact, upright growth habit supports efficient merchandising and display, optimising space on retail benches and interiors installations.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it meets the demands of retail, interiors, and wholesale plant supply sectors through its reliable flowering and ease of cultivation.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and firm foliage enhance handling durability during transport and in-store, reducing losses and improving retail shelf life.  \u003c\/li\u003e\n\u003cli\u003eWhile floral colour and pattern exhibit some natural variation, this is carefully managed to ensure consistent quality within trade houseplants offerings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 50cm","offer_id":56237624000838,"sku":"p101683-50cm-17cm-lose-41","price":7.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x13D08E57137CD602B8F9D6C31D07176F7EC3F57A.jpg?v=1774314836","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-or-starlight-express-50cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}