{"product_id":"lilium-or-souvenir-45cm-17cm-pot","title":"Lilium or Souvenir 45cm 17cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eLilium or. Souvenir is a striking Oriental lily cultivar prized for its elegant, trumpet-shaped flowers and rich fragrance. It typically grows to a height of around 45cm, creating a compact yet impressive floral display ideal for various commercial applications. This cultivar’s consistent flowering and robust growth habit make it a reliable choice within wholesale plant supply and trade houseplant ranges, ensuring dependable quality for retailers and interiors specialists alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Lilium or. Souvenir is a deep green with a smooth, lanceolate texture that contrasts beautifully with its large, creamy-white blossoms marked with dark speckles. It has an upright, clump-forming growth habit that maintains structural integrity during transport and retail display. This lily thrives in bright, indirect light but can tolerate a range of indoor light conditions, adding to its versatility. It exhibits moderate tolerance to fluctuations in watering, provided it is not overwatered, making it resilient in varied care regimes. Maintenance is straightforward, requiring minimal deadheading and general upkeep, which benefits retail environments needing low-labour plants. Additionally, its strong stem and flower longevity enhance merchandising appeal, especially in gift-ready formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Lilium or. Souvenir for its consistent floral quality and predictable growth characteristics across supply batches. The cultivar presents managed natural variation, with flower markings and size showing subtle differences that add appeal without compromising uniformity. Its adaptability makes it suitable across diverse channels, including retail garden centres, interior landscaping, and wholesale plant supply, meeting trends in floral gifting and decorative planting. Continued demand for attractive, fragrant flowering plants within core trade houseplant ranges ensures ongoing commercial relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis lily excels on houseplant benches and in office installations where its elegant flowers and compact size enhance interior spaces. It performs well in interior displays that benefit from a splash of natural fragrance and visual interest. Gift-ready ranges in garden centres and retail outlets also gain from its sturdy stem and extended bloom life, making it ideal for impulse sales or special promotions. Its ability to maintain appeal under typical indoor conditions broadens its suitability for a variety of commercial environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eLilium or. Souvenir typically demonstrates excellent shelf life, maintaining both foliage and flower quality under standard retail conditions. It is well-suited to volume supply and repeat wholesale planting schemes due to its reliable growth and consistent appearance. The plant handles transport well owing to its strong stems and compact form, reducing losses and damage in handling. Uniform presentation at point of sale is routinely achieved, supporting effective merchandising strategies and customer satisfaction in multiple retail formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLilium or. Souvenir requires moderate care, suited to both retail and commercial maintenance without demanding specialised knowledge.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a variety of indoor lighting environments, performing reliably in bright, indirect, and some lower light conditions.  \u003c\/li\u003e\n\u003cli\u003eWatering needs are flexible, with the plant showing resilience to occasional variations rather than strict watering schedules.  \u003c\/li\u003e\n\u003cli\u003eIts upright and compact growth habit optimises use of space in merchandising and makes display management straightforward.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable for retail garden centres, interiors landscaping, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eStrong stems and flower durability enhance handling efficiency and prolong in-store and end-use display life.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower markings adds visual interest while maintaining consistent quality across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 45cm","offer_id":56237622853958,"sku":"p22342-45cm-17cm-los-32","price":7.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x479C84EC27C4663DCAFC798E1151AB896D56F13E.jpg?v=1774314817","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-or-souvenir-45cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}