{"product_id":"lilium-magny-cours-50cm-13cm-pot","title":"Lilium Magny Cours 50cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLilium Magny Cours is a striking lily cultivar renowned for its large, elegant flowers and robust growth habit. Typically reaching 50cm in height and supplied in 13cm pots, this plant offers a visually impressive addition to trade houseplant ranges and wholesale plant supply. Its vibrant, trumpet-shaped blooms present excellent retail appeal and reliably perform well under commercial growing and distribution conditions, making it a preferred choice for garden centres and interior plant schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lilium Magny Cours is glossy and rich green, providing an attractive, textural contrast to its vivid flowers. It exhibits an upright growth habit with strong, erect stems that support large blooms, ensuring a structurally appealing form suited to display and merchandising. This cultivar tolerates bright, indirect light well, showing adaptability to various indoor environments commonly found in retail and commercial interiors. Watering resilience is notable, as it can withstand intermittent drying without significant stress, accommodating varied care routines. Maintenance requirements are moderate, with deadheading and occasional feeding supporting prolonged flowering, and it handles well during retail handling and transport. Additionally, Lilium Magny Cours benefits from its gift-ready stature, often commanding premium presentation opportunities in seasonal and event-driven retail.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Lilium Magny Cours for its consistent commercial performance, with dependable flowering and uniform growth across multiple supply batches. Natural variation in bloom colour intensity is carefully managed, ensuring uniformity that retail buyers expect. Its versatility allows it to be used across garden centre benches, interior plantscapes, and commercial display schemes, increasing its appeal to a wide range of trade sectors. The ongoing demand for high-impact flowering plants within core trade houseplant ranges further supports its regular inclusion in wholesale plant supply catalogues.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLilium Magny Cours is well suited to garden centre benches where its striking flowers attract impulse buyers and gift purchasers. In office or commercial interior settings, its upright habit and bright blooms provide visual interest without requiring extensive maintenance. It also performs well as part of interior displays or seasonal gift-ready ranges, where presentation and flower quality are paramount. These placements benefit from the plant's robustness and its suitability to environments with fluctuating light and watering conditions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers strong shelf life and resilience under typical retail conditions, maintaining bloom quality over several weeks. It is suitable for volume purchasing and repeat wholesale supply due to its reliable growth and flowering consistency. Handling and transport considerations are straightforward given its sturdy stems and compact pot size, reducing damage risk during distribution. Presentation at point of sale remains consistent, with uniform flower development supporting effective merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLilium Magny Cours requires moderate care with routine deadheading and feeding to maximise flowering in retail and commercial settings.\u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting conditions, favouring bright indirect light but adapting well to moderate shade.\u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering schedules, suiting varied maintenance capabilities common in wholesale plant supply and commercial interiors.\u003c\/li\u003e\n\u003cli\u003eIts upright growth habit provides structural presence beneficial for merchandising on benches and within compact display units.\u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, commercial interiors planting, and trade houseplants ranges due to consistent bloom and ease of handling.\u003c\/li\u003e\n\u003cli\u003eRobust stems and compact stature enhance durability during transport and in-store display, reducing losses and returns.\u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity between batches is controlled, ensuring a consistent aesthetic for wholesale and retail customers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 50cm","offer_id":56688647078214,"sku":"13005-50cm-13cm-lmc-32","price":5.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/324D1D5414AD874DB6F905E2A78645CAC26E8D4A1FBBA22CDBB5E133D702AD2F.jpg?v=1780320630","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-magny-cours-50cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}