{"product_id":"lilium-magny-cours-45cm-19cm-pot","title":"Lilium Magny Cours 45cm 19cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLilium Magny Cours is a striking lily cultivar renowned for its elegant blooms and reliable growth characteristics. This variety typically produces tall, upright stems adorned with large, trumpet-shaped flowers that exhibit soft pink hues with subtle darker markings. Growing to around 45cm in height and supplied in 19cm pots, Lilium Magny Cours combines both visual impact and manageable size, making it a favoured choice within wholesale plant supply. Its consistent flowering and robust nature contribute to dependable performance across trade houseplants and interior plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lilium Magny Cours is narrow, lance-shaped, and rich green, providing a fine-textured contrast to the large floral display. It has a strong, upright growth habit with sturdy stems that support multiple flowers, enhancing structural appeal in merchandising. This cultivar adapts well to bright indirect light or partial shade, showing good tolerance to indoor conditions common in commercial interiors. Watering needs are moderate, with the plant demonstrating resilience to occasional fluctuations in moisture levels, making it suitable for varied care routines. Maintenance is straightforward due to its pest-resistant nature and minimal pruning requirements, which is advantageous in retail environments. Additionally, its striking floral form makes it an appealing choice for gift-ready plant ranges and premium displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lilium Magny Cours for its commercial reliability and uniform quality across supply batches, ensuring consistent retail presentation. The cultivar exhibits controlled variation, particularly in flower colour intensity, allowing subtle diversification while maintaining brand integrity. Its versatility extends across multiple channels, including retail, office environments, and commercial interiors, broadening merchandising potential. Maintaining relevance as a core element within trade houseplants, it meets ongoing consumer demand for flowering plants that offer long-lasting decorative appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLilium Magny Cours is well suited for retail benches where its floral display attracts customer attention through seasonal appeal. In office and commercial settings, the plant enhances interior designs by providing height and colour contrast without overwhelming space. Its compact size and upright structure make it ideal for feature displays or gift ranges positioned near checkout areas. Additionally, it performs well as a focal point in interior landscaping due to easy care requirements and sustained bloom longevity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar demonstrates a notable shelf life with flowers remaining vibrant for extended periods under typical retail conditions. It lends itself effectively to repeated volume supply, ensuring availability for both large-scale garden centres and specialist plant retailers. Handling and transport protocols are straightforward, benefiting from the sturdy stems and resilient foliage that minimise damage risks in distribution. Consistency in plant presentation at point of sale supports retail confidence and consumer satisfaction within trade houseplants and wholesale plant supply frameworks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLilium Magny Cours requires a moderate care level appropriate for retail and commercial maintenance routines, enabling easier staff management.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light conditions, performing reliably in bright indirect or partially shaded environments typical in trade settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance emphasises resilience, with the plant adapting well to irregular moisture levels without compromising aesthetic quality.  \u003c\/li\u003e\n\u003cli\u003eThe upright growth habit supports efficient merchandising by optimising space usage and ensuring attractive, visible floral displays.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across retail, interiors, and wholesale plant supply sectors due to consistent quality and versatile application.  \u003c\/li\u003e\n\u003cli\u003eRobust handling and durable foliage minimise transport damage and enable confident restocking and in-store display.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation in flower colour intensity adds subtle interest while preserving uniform trade presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"19cm Pot \/ 45cm","offer_id":56695417241926,"sku":"19152-45cm-19cm-lmc-32","price":8.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3180B10EEC056FBBFA932A355A2390F5CB0C9EE7DF21DC0AFCE9DE2217AC007D.jpg?v=1780359115","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-magny-cours-45cm-19cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}