{"product_id":"lilium-az-red-matrix-50cm-35cm-pot","title":"Lilium az. Red Matrix 50cm 35cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eLilium az. Red Matrix is an attractive hybrid lily cultivar prized for its striking, intense red blooms and robust growth habit. Typically supplied at around 50cm in height within a 35cm pot, this plant offers a dynamic floral display that adds significant visual impact to any retail or commercial environment. Its reliably strong stems and consistently vibrant flowering make it a dependable choice within wholesale plant supply frameworks and trade houseplants collections. These qualities ensure that Lilium az. Red Matrix performs well across various interior settings, maintaining appeal from early growth stages through full flowering.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eLilium az. Red Matrix presents glossy, lance-shaped foliage that provides an appealing dark green backdrop to its vivid red flowers, enhancing overall display impact. The plant exhibits an upright, well-structured growth habit, reaching about 50cm in height, which suits both shelf and floor-level merchandising. It adapts effectively to moderate indoor light conditions, making it suitable for a variety of interiors ranging from brighter showroom areas to softer office lighting. The species tolerates irregular watering fairly well, demonstrating resilience in environments where care routines may vary. Its low-maintenance nature is ideal for quick turnarounds in retail, minimising labour demands and handling difficulties. Additional features include a strong floral scent and prolonged bloom time, which increases its appeal in gift-ready and floral display ranges.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Lilium az. Red Matrix for its commercial reliability, as it consistently delivers well-formed flowers and vigorous growth across multiple supply batches. Managed natural variation in flower intensity and leaf size adds interest without compromising uniformity, supporting high standards required in wholesale plant supply. This cultivar’s versatility stems from its suitability across multiple channels including retail garden centres, interior landscaping projects, and commercial installations. Persistent demand for bold, floriferous houseplants in trade houseplants ranges sustains its presence as a preferred option for buyers focusing on seasonal and gift-ready stock.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eLilium az. Red Matrix works effectively on houseplant benches where its bright flowers provide eye-catching appeal to customers. It also performs well in office environments due to its manageable size and moderate light adaptability, adding vibrant colour without overwhelming space. Interior displays in reception areas or commercial interiors benefit from its structured form and aromatic blooms, which enhance customer and employee experience. It is particularly valued in gift-ready plant ranges, where longevity and floral appeal directly influence consumer purchase decisions.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis lily’s shelf life remains robust under typical retail conditions, retaining foliage quality and flower integrity for extended periods when handled correctly. It suits volume wholesale plant supply due to consistent growth characteristics and uniform presentation, enabling efficient merchandising and display. Handling and transport processes are streamlined thanks to its sturdy stems and compact form, reducing damage risk. Presentation consistency at point of sale supports reliable consumer expectations and minimises waste, an important factor in commercial plant supply chains.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003eLilium az. Red Matrix requires a moderate care level appropriate for retail environments and maintained commercial interiors, balancing durability with visual appeal. It tolerates a range of indoor lighting conditions, from moderate to bright indirect light, enhancing its adaptability. Its watering tolerance supports resilience, allowing it to withstand variable moisture levels without rapid decline. The upright growth habit facilitates space-efficient merchandising and uniform display, aiding retail layout planning. Commercially, it aligns well with retail, interiors, and wholesale plant supply sectors due to consistent quality and presentation. Handling and transport durability reduce post-sale losses, supporting trade efficiency. Natural variation in flower shade and leaf size adds diversity while maintaining wholesale specifications, ensuring a strong presence in trade houseplants collections.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"35cm Pot \/ 50cm","offer_id":56674534719814,"sku":"35002-50cm-35cm-larm-34","price":25.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xCED01FCAE448CB6885027E145D985A9334961F98.jpg?v=1780076971","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-az-red-matrix-50cm-35cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}