{"product_id":"lilium-az-red-matrix-50cm-25cm-pot","title":"Lilium az Red Matrix 50cm 25cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLilium az. Red Matrix is a striking Asiatic lily cultivar prized for its vivid scarlet-red blooms and robust growth habit. Reaching approximately 50cm in height, this plant showcases clusters of large, upward-facing flowers that create significant visual impact. Its reliable flowering and ease of cultivation make it a dependable choice within wholesale plant supply and trade houseplant ranges, offering consistency in quality and presentation for commercial buyers.\u003c\/p\u003e\u003cp\u003eThis lily’s strong stems and vibrant flowers ensure it performs well throughout retail and interior environments, bridging the gap between ornamental outdoor planting and indoor commercial use. The cultivar’s adaptability, combined with a manageable growth habit, supports its frequent selection by garden centres, retailers, and commercial interiors plant suppliers seeking reliable, high-impact stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lilium az. Red Matrix presents a rich green colour with smooth, lanceolate leaves that complement the bright flowers and add texture to displays. Its upright, clump-forming growth habit ensures a well-structured and compact plant ideal for both pots and display trays. As a species typically grown in bright indirect light, it shows strong adaptability to various indoor environments commonly found in retail and office settings.\u003c\/p\u003e\u003cp\u003eThis cultivar tolerates routine watering variations without decline, demonstrating resilience that suits commercial care routines where individual plant attention may vary. Maintenance is straightforward, requiring minimal pruning and no specialist care, which enhances ease of handling during transport, merchandising, and retail display. Additionally, the intense flower colour provides excellent shelf appeal, making it highly attractive for gift-ready collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lilium az. Red Matrix for its consistent commercial performance and uniform flowering across supply batches, reducing variability that can complicate retail presentation. Natural variation is well managed, with reliable colour expression and plant form maintained through controlled propagation. The plant’s versatility allows it to perform well in garden centre displays, indoor retail settings, and commercial interiors projects. Due to ongoing consumer demand for standout flowering plants, this cultivar remains a core selection within trade houseplants, supporting sustained sales and reordering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLilium az. Red Matrix is ideally placed on retail benches dedicated to seasonal and flowering plants, benefiting from its strong visual appeal and manageable size. It also suits office installations and interior landscaping schemes where space is limited but a vibrant floral accent is desired. The plant’s compact growth allows effective merchandising on gift-ready tables, enhancing impulse buy potential. Additionally, it performs well in commercial interiors displays due to its clean foliage and prolonged flowering period, offering enduring aesthetic value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eLilium az. Red Matrix exhibits a robust shelf life under typical retail conditions, maintaining flower freshness and foliage integrity for a commercially viable period. It is well suited to volume and repeat wholesale plant supply, with consistent quality control ensuring uniformity between batches. Handling and transportation are straightforward given the plant’s sturdy stems and durable foliage, reducing damage risks during logistics. At point of sale, plants present with strong stems and vivid blooms, enabling effective merchandising and encouraging buyer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLilium az. Red Matrix requires moderate care suitable for retail and commercial maintenance environments, allowing ease of integration with existing routines.  \u003c\/li\u003e\n\u003cli\u003eIts light tolerance extends to bright, indirect indoor settings common in garden centres, offices, and retail interiors, ensuring flexible placement options.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar demonstrates good watering tolerance and resilience, supporting longevity despite potential variability in individual care.  \u003c\/li\u003e\n\u003cli\u003eUpright and compact growth habit enhances display efficiency and space utilisation in merchandising layouts.  \u003c\/li\u003e\n\u003cli\u003eThis plant suits retail, interiors, and wholesale plant supply channels due to its reliable flowering and robust structural form.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strong, minimising transport damage and maintaining product quality during in-store display.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity and leaf size is minimal and well managed, ensuring consistency within trade houseplants ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"25cm Pot \/ 50cm","offer_id":56237628588358,"sku":"p22196-50cm-25cm-larm-34","price":14.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x0CD775A103AB86F6E0EB9CF811F7723D707963BA.jpg?v=1774314902","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-az-red-matrix-50cm-25cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}