{"product_id":"lilium-az-matrix-red-schaal-50cm-25cm-pot","title":"Lilium az. Matrix Red schaal 50cm 25cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLilium az. Matrix Red is a striking Asiatic lily cultivar renowned for its vibrant red blooms and robust growth habit. This cultivar features large, trumpet-shaped flowers that provide a bold splash of colour, making it a visually appealing choice for a range of indoor and outdoor settings. Known for its dependable performance and vigorous growth, Lilium az. Matrix Red is well-suited to wholesale plant supply and trade houseplant ranges, where consistency and quality are paramount.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Lilium az. Matrix Red is bright green with an upright, lanceolate shape, offering a clean and structured aesthetic that complements its floral display. It exhibits a strong vertical growth habit, which contributes to its striking presence and ease of integration into mixed plant arrangements. This cultivar tolerates moderate to bright indirect light, adapting well to various indoor environments. It demonstrates reasonable resilience under variable watering routines, making it favourable for retailers and commercial interiors that require plants to endure occasional care fluctuations. Maintenance is relatively straightforward, with minimal pruning necessary aside from deadheading spent flowers, facilitating efficient handling in retail settings. Additionally, the cultivar’s bold flower colour and consistent bloom timing support attractive merchandising and seasonal display cycles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lilium az. Matrix Red for its commercial reliability and uniform performance across batches, essential in wholesale plant supply. The natural variation in flower intensity is controlled, ensuring a consistent product while maintaining the plant’s unique character. Its versatility allows it to be successfully used across retail garden centres, commercial interiors, and gift plant markets, offering broad appeal. The ongoing demand for bold, easy-to-grow flowering plants secures its place within core trade houseplant ranges, meeting both aesthetic and practical trade requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar performs well on houseplant benches, where its vibrant blooms capture consumer attention and drive impulse purchases. In office and commercial interiors, Lilium az. Matrix Red adds an element of floral sophistication that enhances space without demanding intensive care. It is also suited for interior display stands and gift-ready ranges, where its strong flowering display offers immediate visual impact. The plant’s upright form allows efficient use of space, making it adaptable to a variety of display formats within retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eLilium az. Matrix Red typically has good shelf life and durability under retail conditions, with flowers that remain vibrant through common sales periods. This cultivar suits volume and repeat wholesale supply due to its consistent growth patterns and reliable bloom development. Handling and transport are straightforward, as the plant maintains structural integrity and flower condition during standard distribution processes. The consistent presentation at point of sale supports clear merchandising strategies and consumer confidence in quality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLilium az. Matrix Red requires moderate care with straightforward maintenance appropriate for retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light conditions, thriving particularly well in moderate to bright indirect light environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varied watering routines, enabling it to withstand irregular care without significant stress.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit facilitates efficient space use and attractive merchandising within retail and interior display formats.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable across retail, commercial interiors, and wholesale plant supply sectors, supporting diverse trade applications.  \u003c\/li\u003e\n\u003cli\u003eStructural durability and flower retention ensure reliable handling during transport and retail display periods.  \u003c\/li\u003e\n\u003cli\u003eWhile flower colour intensity may exhibit slight natural variation, this is managed to maintain consistent commercial presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"25cm Pot \/ 50cm","offer_id":56956331589958,"sku":"25002-50cm-25cm-lamrs-41","price":13.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/58C310F24E8BB83D251D33A634735143DF1AEBF1446AFA806ECF8689CF97A36C.jpg?v=1784093322","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lilium-az-matrix-red-schaal-50cm-25cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}