{"product_id":"leucanthemum-sup-madonna-30cm-17cm-pot","title":"Leucanthemum sup. Madonna 30cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLeucanthemum superbum 'Madonna' is a widely recognised cultivar of the classic oxeye daisy, valued for its striking floral display and dependable growth. This variety is distinguished by its large white ray florets surrounding a bright yellow central disc, creating a clean and timeless garden aesthetic. Typically supplied in 17cm pots with a 30cm height, 'Madonna' performs reliably within wholesale plant supply due to its robust nature, uniform growth, and strong flowering consistency.\u003c\/p\u003e\u003cp\u003eThe plant exhibits a compact, mounding habit that is both visually attractive and space-efficient, making it suitable for a variety of trade environments. Its well-structured form ensures ease of handling and presentation in retail settings. These characteristics contribute to its ongoing popularity as a component of trade houseplants and outdoor bedding ranges, offering versatility and year-round appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eLeucanthemum sup. 'Madonna' features medium-green, pinnate foliage with a slightly coarse texture that complements its vivid white flowers and enhances overall visual interest. The growth habit is neat and bushy, typically forming a dense, rounded shape that maintains good posture without excessive branching. This cultivar tolerates full sun and partial shade, displaying adaptability particularly in outdoor or well-lit interior conditions. It is resilient to occasional watering variations, making it suitable for environments where care routines may vary. Maintenance requirements are moderate; deadheading encourages prolonged flowering but is not essential for healthy growth, facilitating ease of handling in retail. Additionally, its classic floral presentation suits diverse merchandising displays, from bedding collections to potted plant arrangements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Leucanthemum sup. 'Madonna' due to its commercial reliability, with plants demonstrating consistent size, flower count, and vigour across supply batches. Natural variation in leaf size and flower number is controlled, ensuring each batch meets expected quality standards. This cultivar’s versatility enables use within multiple trade channels, including retail garden centres, commercial interiors, and wholesale plant supply. Its classic appeal and continuous market relevance support steady demand, making it a staple within core trade houseplant and garden plant portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLeucanthemum sup. 'Madonna' is commonly placed in retail garden centre bedding benches and outdoor display areas where its bright flowers attract consumer attention. It also performs well in office installations and interior plant displays where ample natural light is available. The plant’s vigorous habit and floral durability make it suitable for garden redesign projects or gift-ready potted plant ranges. Its visual impact and adaptability ensure robust presence whether positioned as a standalone specimen or in combination with complementary plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers strong shelf life and durability in retail conditions, maintaining floral quality for extended periods under typical store environments. It is well-suited to volume supply due to uniform growth and flower production, supporting repeat wholesale orders with dependable consistency. Handling and transport considerations are straightforward; plants exhibit toughness during transit and are resilient to moderate environmental fluctuations. Presentation remains consistent at point of sale, enabling effective merchandising and minimising losses due to handling damage or stress-related decline.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeucanthemum sup. 'Madonna' requires moderate care, making it practical for retail and commercial maintenance settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of light levels, thriving particularly well in full sun or bright indirect light conditions.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is good, with the species able to withstand occasional irregularities without loss of vigour.  \u003c\/li\u003e\n\u003cli\u003eIts compact growth habit aids efficient merchandising and display by maximising space utilisation and visual impact.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suited to retail garden centres, interior plant suppliers, and wholesale plant supply operations alike.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits strong handling resilience, ensuring plants remain robust during transport and in-store display phases.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is minimal, with controlled uniformity between batches supporting consistent trade houseplant quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 30cm","offer_id":56927354847558,"sku":"LEUCSUMA17-30cm-17cm-lsm-38","price":4.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/6B4BEE506C8563B8D6D095E66F91039FED1AD20AA2D35F79B3397ADA2F126546.jpg?v=1783531189","url":"https:\/\/wholesaleplantshop.co.uk\/products\/leucanthemum-sup-madonna-30cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}