{"product_id":"lavender-essence-purple-45cm-23cm-pot","title":"Lavender Essence Purple 45cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple is a cultivar of Lavandula angustifolia, widely appreciated for its compact size and richly coloured flower spikes. Growing to approximately 45cm in height when mature, this variety offers a dense growth habit complemented by narrow, silvery-green foliage. It is well-suited to garden centres and trade houseplant ranges due to its reliable flowering and robustness across batches. Its attractive floral display and manageable size make it an enduring choice within wholesale plant supply, particularly for seasonal gift-ready and decorative uses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple features slender, aromatic foliage with a soft texture and a distinctive silvery-green hue that adds both colour contrast and tactile appeal. The plant develops a neat, bushy habit with upright flowering stems densely packed with vibrant purple blooms, providing a strong visual impact in compact spaces. It thrives best in full sun but exhibits good adaptability to partial indoor lighting conditions, enabling flexible use in commercial interiors. The cultivar tolerates moderate drought conditions once established, demonstrating resilience to varied watering regimes commonly encountered in retail and end-user environments. Maintenance is straightforward, with minimal pruning required to maintain its shape and promote flowering, supporting easy handling in busy retail settings. Additionally, its natural fragrance enhances merchandising potential in sensory displays and gift ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lavender Essence Purple for its consistent and predictable performance across different production cycles, ensuring reliable supply and quality. The controlled natural variation in flower colour intensity and foliage tone adds interest without compromising batch uniformity. Its versatility allows it to be integrated effectively into retail shelf presentations, office plant installations, and commercial interior displays. Furthermore, this cultivar remains highly relevant within core trade houseplants due to ongoing consumer interest in fragranced and visually appealing plant options.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple is particularly effective when displayed on houseplant benches or in themed gift-ready plant ranges where its compact form and flower colour attract customers. Its capacity to withstand moderate indoor light levels means it also performs well in office installations or reception areas, where it imparts a calming aesthetic. Retailers benefit from its suitability for interior displays, where its aromatic foliage adds sensory interest. The plant’s neat size and consistent flowering habit enhance merchandising potential in smaller retail spaces or mixed plant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Lavender Essence Purple is generally good, maintaining fresh foliage and flower integrity under standard retail conditions for several weeks. It is well-suited for volume wholesale plant supply due to consistent growth habits and packing uniformity, supporting efficient logistics. Handling and transportation considerations are straightforward, with plants displaying solid stem strength and drought tolerance reducing damage risk. The presentation remains consistent at point of sale, as the plant reliably produces uniform flowering spikes and maintains leaf quality across batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLavender Essence Purple requires moderate care, well within typical retail and commercial maintenance capabilities, facilitating ease of customer adoption.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions, from full sun to partial indoor light, making it adaptable to diverse commercial environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates sound resilience to irregular watering, which enhances its suitability for locations with variable care regimes.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit contributes to efficient merchandising and display by maximising decorative impact within limited space.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable for wholesale plant supply, retail, and interior planting schemes due to its consistent quality and visual appeal.  \u003c\/li\u003e\n\u003cli\u003eRobustness during handling and transport minimises losses and maintains display standards in-store, supporting good commercial value.  \u003c\/li\u003e\n\u003cli\u003eNatural variation exists mainly in flower intensity but remains controlled to prevent significant batch inconsistencies, ensuring trade reliability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 45cm","offer_id":56502064513350,"sku":"p99908-45cm-23cm-lep-37","price":8.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x9F3080D3DBD7CAABD0D82E096257FD9ADAE54E99.jpg?v=1777946270","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavender-essence-purple-45cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}