{"product_id":"lavender-essence-purple-40cm-23cm-pot","title":"Lavender Essence Purple 40cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple is a popular cultivar of Lavandula angustifolia, renowned for its striking purple flowers and fragrant foliage. Typically supplied at approximately 40cm height in a 23cm pot, it presents a compact, bushy growth habit ideal for both indoor and outdoor ornamental use. This cultivar performs reliably within wholesale plant supply and trade houseplant ranges due to its consistent flowering, hardiness, and ease of cultivation, making it a dependable choice for retailers and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple displays dense, narrow green-grey foliage with a soft, slightly textured surface that enhances its overall visual appeal. The plant adopts a well-formed, rounded, and compact shrub structure, which allows for efficient merchandising and display in various retail environments. This cultivar tolerates a broad range of light conditions, thriving best in bright, indirect light but adapting to moderate indoor lighting scenarios. Watering tolerance is notable for Lavender Essence Purple, as it withstands occasional irregular watering without significant stress, contributing to its resilience in commercial settings. Maintenance is generally low, with minimal pruning required to retain shape and encourage continuous flowering during the growing season. Additionally, its strong fragrance adds an extra sensory dimension that can support merchandising strategies centred on experiential retail.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers consistently select Lavender Essence Purple for its commercial reliability and the consistent performance it delivers across multiple supply batches. Although natural variation in flower intensity and leaf coloration may occur, this is carefully managed to ensure overall uniformity and customer satisfaction. The cultivar’s versatility suits a variety of retail formats, commercial interiors, and gift-ready ranges, making it a staple in core trade houseplant offerings. Its ongoing relevance is maintained by steady consumer demand for fragrant, ornamental shrubs that combine aesthetic appeal with practical resilience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLavender Essence Purple is frequently placed on retail benches, in office receptions, and within commercial interior landscaping projects due to its attractive form and scent. It performs well in these environments because of its tolerance for a range of light intensities and its ability to maintain vigour with moderate watering regimes. In gift-ready ranges, it appeals to customers seeking easy-care, fragrant plants that add both colour and texture to indoor spaces. The cultivar’s compact habit also makes it suitable for feature displays alongside complementary plant species.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits a commendable shelf life and durability under typical retail conditions, maintaining visual quality over extended display periods. Its suitability for volume or repeat wholesale supply is underpinned by reliable propagation and consistent batch quality. Handling and transport requirements are straightforward due to its sturdy stems and compact form, which reduce damage risk during logistics. Presentation consistency at point of sale remains high, supporting the plant’s enduring commercial value within wholesale plant supply and trade houseplant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLavender Essence Purple requires low to moderate care, suitable for the maintenance capabilities in retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a wide range of indoor lighting conditions, from bright indirect light to moderate shade, enhancing its placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eIt demonstrates resilience to occasional irregular watering, helping to minimise stress and loss during handling and retail display.  \u003c\/li\u003e\n\u003cli\u003eIts compact and bushy growth habit facilitates efficient merchandising and attractive display configurations.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it fits well within retail, interiors, and wholesale plant supply channels due to consistent quality and consumer appeal.  \u003c\/li\u003e\n\u003cli\u003eThe sturdy structure and durable foliage improve handling resilience, reducing damage risk during transport and instore handling.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and foliage tone may be observed but is controlled to ensure uniformity across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 40cm","offer_id":56676131930438,"sku":"p99908-40cm-23cm-lep-37","price":7.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x5C379DBC685906D9EA8EF23476C8A2BB1636045B.jpg?v=1781162622","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavender-essence-purple-40cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}