{"product_id":"lavandula-int-phenomenal-70cm-32cm-pot","title":"Lavandula int. Phenomenal 70cm 32cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavandula int. Phenomenal is a robust and visually appealing lavender cultivar that is highly valued within wholesale plant supply networks. This cultivar typically reaches a height of approximately 70cm and is supplied in 32cm pots, ensuring a commercially manageable size suitable for diverse retail and interior applications. Phenomenal is renowned for its compact, bushy growth and abundant, fragrant flower spikes that contribute to its reliable performance across trade houseplants and garden centre ranges.\u003c\/p\u003e\u003cp\u003eThe plant exhibits a strong structural form with grey-green foliage that enhances its ornamental appeal even outside the flowering season. Its predictable growth habit and consistent flowering pattern make it a dependable choice for stockists requiring uniformity and quality. The durability of Lavandula int. Phenomenal also supports successful handling and merchandising within busy trade environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eLavandula int. Phenomenal features silver-grey, narrow leaves with a soft texture, providing a distinctive and attractive foliage contrast year-round. The plant’s dense, rounded growth habit creates a neat, structured silhouette that suits contemporary retail displays. This cultivar flourishes in full sun but also adapts well to bright indoor areas or conservatory placements with ample light.\u003c\/p\u003e\u003cp\u003eIt shows good tolerance to drought and irregular watering, making it resilient in mixed-care retail and commercial environments. Maintenance requirements are moderate, with minimal pruning needed to sustain its shape and promote prolific flowering. The strong scent of its flower spikes adds an additional sensory dimension, enhancing merchandising appeal in both garden and interiors sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lavandula int. Phenomenal for its commercial reliability and consistent quality across supply batches, which is essential for maintaining uniform trade houseplant displays. The cultivar demonstrates controlled natural variation in flower colour intensity, allowing for subtle differentiation without compromising overall presentation.\u003c\/p\u003e\u003cp\u003eIts versatility extends from garden centres and specialist plant retailers to interior landscaping and gift-ready ranges, making it a multifunctional stock item. Ongoing consumer demand for fragrant, low-maintenance plants further sustains its relevance within core trade houseplant selections. The durable nature of Phenomenal supports long-term supplier relationships reliant on dependable wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eLavandula int. Phenomenal is ideally placed on garden centre benches where its compact form attracts customers seeking outdoor planting or container displays. It also performs well in sunlit office environments and commercial interiors, where its fragrance and evergreen foliage contribute to a welcoming atmosphere. Phenomenal’s manageable size and robust structure make it a strong candidate for gift-ready plant ranges and interior window displays.\u003c\/p\u003e\u003cp\u003eThese placements leverage both its visual appeal and functional adaptability, ensuring the plant maintains health and form throughout the retail cycle. It naturally complements mixed plant groupings within multi-tiered displays, enhancing consumer engagement with trade houseplant assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe cultivar offers extended shelf life and durability that supports profitable retail conditions, withstanding typical temperature fluctuations and handling during distribution. It is well-suited to volume wholesale orders and repeat supply contracts, as batch consistency reduces labour required for quality control. Handling is straightforward, with the plant tolerating routine transit stresses while maintaining presentation standards.\u003c\/p\u003e\u003cp\u003eMerchandising is simplified by the uniform growth habit and strong branching structure, which minimise damage in display setups. Retailers and commercial interiors suppliers benefit from assured consistency at the point of sale, facilitating confident ordering and inventory management typical of wholesale plant supply operations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLavandula int. Phenomenal requires moderate care levels, accommodating varied retail and commercial maintenance practices effectively.  \u003c\/li\u003e\n\u003cli\u003eIt exhibits strong tolerance to full sun and brightly lit indoor conditions, making it viable across diverse lighting environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to irregular watering, supporting survival and quality display in trade houseplants with varied care regimes.  \u003c\/li\u003e\n\u003cli\u003eIts compact and bushy growth habit allows efficient use of retail bench space and optimised merchandising layouts.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, interiors projects, and specialist wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eHandling durability is high, ensuring good presentation quality throughout transport and store display cycles.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity provides subtle interest without compromising batch uniformity, supporting consistent retail appeal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"32cm Pot \/ 70cm","offer_id":56730503741766,"sku":"2000000297330-70cm-32cm-lip-38","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x7D025EFDB877A64E222D3A992C04459BB65224B0.jpg?v=1780728226","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavandula-int-phenomenal-70cm-32cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}