{"product_id":"lavandula-hidcote-30cm-23cm-pot","title":"Lavandula Hidcote 30cm 23cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eLavandula ‘Hidcote’ is a highly regarded cultivar of English lavender, known for its compact growth and prolific deep purple flower spikes. This shrub typically reaches a height of around 30cm when supplied in a 23cm pot, making it an attractive and manageable option for a variety of retail and commercial environments. Its evergreen grey-green foliage and intense fragrance contribute to its popularity, while its drought tolerance and relatively low maintenance requirements ensure reliable performance across wholesale plant supply and trade houseplant ranges. The dense, well-branched habit makes it particularly suited to display as a standalone feature or within mixed planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eLavandula ‘Hidcote’ presents with aromatic, narrow, grey-green leaves that create a soft textured contrast against the vivid violet-blue flower spikes, enhancing visual appeal in any retail setting. The plant’s compact, mound-forming growth habit provides a tidy, uniform structure ideal for controlled merchandising and consistent retail presentation. It requires full sun for optimal flowering but shows reasonable adaptability to bright indoor environments where light levels are sufficient. This cultivar exhibits excellent drought tolerance once established, allowing for some flexibility in watering routines, which benefits retailers and commercial users with varied care protocols. Maintenance is straightforward due to its slow growth and pruning only once or twice a year, simplifying handling and reducing labour costs during retail display. Furthermore, the fragrant flowers and foliage contribute to its merchandising value, particularly in gift-ready or garden-themed ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate Lavandula ‘Hidcote’ for its strong commercial reliability, characterised by consistent size and flower quality across multiple supply batches. Natural variation is controlled, ensuring the iconic dense, fragrant flower heads and uniform leaf colouration without significant differences that could complicate display uniformity. Its versatility allows it to perform well across various retail environments including garden centres and interior plant displays, as well as in commercial landscaping schemes. The ongoing interest in classic, fragrant shrubs like ‘Hidcote’ supports steady demand, reinforcing its status as a core component within trade houseplants and wholesale plant supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eLavandula ‘Hidcote’ lends itself well to a range of retail placements, from garden centre benches and nursery display tables to interior office receptions where bright, sunny conditions prevail. Its compact size and consistent form make it suitable for gift-ready presentations or themed planting schemes promoting aromatic plants. In office installations, ‘Hidcote’ can enhance visual interest and add a subtle fragrance that supports well-being without requiring intensive maintenance. Its adaptability to both outdoor retail areas and some well-lit indoor environments ensures the plant performs reliably in diverse commercial settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar is known for its durability and good shelf life in retail conditions, maintaining leaf and flower quality for extended periods under standard greenhouse or display conditions. It is highly suitable for volume and repeat wholesale plant supply due to its predictable growth habit and ease of production. Transport resilience is strong as plants maintain their structural integrity well during handling and redistribution, reducing losses from damage. Consistency of appearance at point of sale ensures that trade houseplants retain their retail appeal and consumer interest, crucial factors in wholesale plant supply channels.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cp\u003e• Lavandula ‘Hidcote’ requires a moderate care level, with infrequent pruning and drought-tolerant watering regimes suited to retail and commercial maintenance.  \u003c\/p\u003e\n\u003cp\u003e• The plant thrives in full sun and tolerates bright indoor light, supporting placement in a range of mixed indoor lighting environments.  \u003c\/p\u003e\n\u003cp\u003e• Watering tolerance is high, with plants able to withstand periods of irregular moisture without decline, beneficial for commercial settings.  \u003c\/p\u003e\n\u003cp\u003e• Its compact, mound-forming growth habit facilitates efficient merchandising and maximises display density without overcrowding.  \u003c\/p\u003e\n\u003cp\u003e• Suitable across multiple commercial channels including retail garden centres, interior plant suppliers, and wholesale plant supply networks.  \u003c\/p\u003e\n\u003cp\u003e• Robust handling characteristics help to minimise damage during transport and in-store presentation, preserving plant quality.  \u003c\/p\u003e\n\u003cp\u003e• Natural variation is minimal, with uniform flower colour and leaf morphology supporting consistent trade and retail standards.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 30cm","offer_id":56502064415046,"sku":"P33689-30cm-23cm-lh-31","price":8.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x927E74ACB20C20777A0012DEF91374EDE92BB908.jpg?v=1777946259","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavandula-hidcote-30cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}