{"product_id":"lavandula-ang-vienco-purple-30cm-510cm-pot","title":"Lavandula ang. Vienco Purple 30cm 510cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eLavandula ang. 'Vienco Purple' is a compact, aromatic lavender cultivar prized for its vibrant purple flower spikes and silvery-green foliage. This variety typically reaches a height of approximately 30cm, making it an ideal choice for container cultivation and retail presentation in a 5–10cm pot. Its bushy growth habit and consistent flowering ensure reliable visual appeal, supporting its widespread use in wholesale plant supply and trade houseplants. The cultivar’s adaptability and modest size contribute to dependable seasonal availability and ease of integration into mixed plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Lavandula ang. 'Vienco Purple' is characterised by fine, soft-textured silvery-grey leaves that create an appealing contrast against the rich purple blooms. Its growth habit is dense and mounded, maintaining a tidy, compact form suitable for controlled retail environments. This lavender thrives best in full sun but shows a moderate tolerance for bright indoor light conditions. It exhibits reasonable drought tolerance once established, making it resilient to varied watering routines. Maintenance is straightforward, requiring minimal pruning to prolong flowering and maintain shape, which benefits retail handling and customer appeal. Additionally, its fragrant flowers enhance merchandising potential by adding sensory appeal in garden centre displays and interiorscapes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate Lavandula ang. 'Vienco Purple' for its consistent performance and easy cultivation, enabling predictable supply quality across batches. Natural variation in flower colour and leaf tone is minimally expressed and remains sufficiently controlled to ensure uniformity in mixed plant orders. The cultivar’s versatility spans retail garden centres, commercial interiors, and pot-ready gift ranges, supporting diverse sales channels. Its ongoing demand in trade houseplants is driven by enduring consumer interest in aromatic, low-maintenance plants with strong visual appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis lavender performs well in various retail placements, including garden centre benching, gift-ready sections, and commercial interior displays. Its manageable size and neat growth habit suit confined space environments like offices and reception areas where compact, fragrant plants are valued. The vibrant purple flowers and silvery foliage enhance visual interest across mixed displays, while its drought tolerance supports reliability in environments with inconsistent watering regimes. Placement near complementary Mediterranean or drought-tolerant plants further enhances its appeal and merchandising potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eLavandula ang. 'Vienco Purple' typically exhibits good shelf life and retains visual quality under standard retail lighting and humidity conditions. It is well suited for volume supply due to uniform growth and predictable flowering schedules, which facilitate batch management. Handling during transport benefits from the compact and robust nature of the plant, reducing damage risk. This cultivar consistently presents well at point of sale, with strong foliage and flower retention supporting customer satisfaction and repeat purchases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLavandula ang. 'Vienco Purple' requires low to moderate care, making it well suited for retail and commercial maintenance regimes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates full sun and bright indoor lighting, offering flexibility for different display environments within wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to irregular watering, supporting its use in environments where routine irrigation may vary.  \u003c\/li\u003e\n\u003cli\u003eIts dense, compact growth habit facilitates efficient merchandising and enhances display uniformity across retail settings.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable for garden centres, interior planting schemes, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eRobust foliage and flower retention ensure durability during handling, transport, and in-store exhibition.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf and flower colour remains controlled, enabling consistent presentation across trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"510cm Pot \/ 30cm","offer_id":56927390236998,"sku":"10R0376-30cm-510cm-lavp-42","price":1.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/6B20F6EB3B410CFF7A6E047E1A0242C97738156693F2FAE9B6A885E76A2679E8.jpg?v=1783531977","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavandula-ang-vienco-purple-30cm-510cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}