{"product_id":"lavandula-ang-ellagance-ice-30cm-13cm-pot","title":"Lavandula ang. Ellagance Ice 30cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavandula angustifolia ‘Ellagance Ice’ is a refined cultivar of lavender prized for its striking silvery-white foliage and delicate pale mauve flower spikes. This compact, evergreen Mediterranean shrub typically reaches a manageable 30cm in height, making it ideal for containers and restricted spaces. It is well-regarded within wholesale plant supply for its consistent vigour and ornamental appeal, reliably performing across various retail and commercial interiors settings. Its distinctive leaf colour and neat herbal form offer a fresh alternative to traditional green-leaved lavenders, which adds visual interest and variety to trade houseplants ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003e‘Ellagance Ice’ displays uniquely frosted silvery-white leaves that provide a soft texture and a subtle shimmering effect under natural light. The plant maintains a dense, rounded growth habit with sturdy branching, lending structure and form that complements both formal and informal plant collections. It thrives best in bright, direct sunlight but adapts to full sun exposure in outdoor placements and well-lit indoor locations. This cultivar exhibits good drought tolerance once established, allowing for flexibility in watering regimes during retail display and post-sale care. ‘Ellagance Ice’ requires moderate maintenance, with occasional pruning to preserve its compact shape and enhance airflow. Its aromatic foliage and distinctive colour palette also contribute positively to merchandising appeal in gift collections and seasonal displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Lavandula ‘Ellagance Ice’ for its commercial reliability and uniform growth habit, ensuring successive supply batches match quality expectations closely. While natural variation in leaf tone may occur, the silver foliage characteristic remains a defining trait that supports brand consistency. This cultivar’s versatility makes it suitable for a wide range of channels, including garden centres, interior planting schemes, and gift-ready offers. Demand remains steady due to its classic lavender appeal combined with enhanced visual differentiation, supporting its ongoing relevance in core trade houseplants assortments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003e‘Ellagance Ice’ is often displayed on houseplant benches where its compact size and striking foliage attract consumer interest. It also performs well in commercial and office environments that offer ample light, where it contributes a calming, textured greenery element. Retailers use it effectively in interior green displays and as part of seasonal gift plant groupings, thanks to its decorative appearance and manageable size. Its ability to adapt both indoors and outdoors broadens placement options, making it a versatile addition to various merchandising layouts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eWhen supplied in 13cm pots, Lavandula ‘Ellagance Ice’ offers excellent shelf life and durability under typical retail conditions, maintaining its ornamental value for extended periods. It is well suited for volume and repeat wholesale plant supply due to its consistent growth and ease of propagation. The plant tolerates routine handling and transport efficiently, minimising damage and enhancing visual presentation upon arrival. At point of sale, its neat form, foliage colour, and fragrance combine to deliver strong consumer appeal and impact, supporting successful merchandising outcomes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLavandula ‘Ellagance Ice’ requires moderate care, with occasional pruning, and consistent but flexible watering suited to retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant thrives best in bright, direct light but demonstrates adaptability across a range of sun exposure levels typical in indoor and outdoor trade houseplants displays.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates drought periods well, providing resilience to varied retail and commercial watering schedules without compromising appearance.  \u003c\/li\u003e\n\u003cli\u003eCompact, rounded growth habit enhances merchandising efficiency and facilitates attractive display arrangements in garden centres and interiors.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar has wide commercial suitability, fitting within retail, commercial interiors, and wholesale plant supply channels due to its aesthetic and cultural qualities.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s hardiness supports handling, transport, and prolonged in-store display, reducing losses and maintaining stock presentation.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage tone is controlled, with silver leaf colour consistently prominent, ensuring uniformity in visual merchandising and customer expectation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 30cm","offer_id":56791639851334,"sku":"LAVANGWHI-30cm-13cm-laei-41","price":2.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x063046BEB44117ECFB47D31EB2D0420166314E67.jpg?v=1781579032","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavandula-ang-ellagance-ice-30cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}