{"product_id":"lavandula-ang-blue-river-40cm-17cm-pot","title":"Lavandula ang. Blue River 40cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavandula angustifolia ‘Blue River’ is a popular cultivar of English lavender valued for its striking grey-green foliage and vibrant blue flower spikes. This compact evergreen shrub typically reaches around 40cm in height when grown in a 17cm pot, making it well-suited to a variety of retail plant ranges. Its dense growth habit and reliable flowering ensure that it performs consistently within wholesale plant supply chains and trade houseplant assortments, offering strong ornamental appeal and commercial versatility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of ‘Blue River’ displays a soft, silvery-grey tone with a fine, almost velvety texture that enhances its garden and container appearance. It forms a neat, mounded growth habit that remains visually tidy over time, facilitating ease of merchandising. This lavender cultivar thrives under full sun exposure and demonstrates adaptability to bright indoor locations, though it performs best with ample light for optimal flowering. It shows resilience to moderate drought conditions, making it tolerant of less frequent watering typical in retail environments. Maintenance requirements are low, as minimal pruning is needed to preserve shape and encourage prolonged bloom periods. Additionally, ‘Blue River’ emits a subtle aromatic fragrance, which can add sensory appeal in retail or interior display contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate the commercial reliability of (Lavandula ang. Blue River) due to its consistent growth and flowering across production batches, ensuring dependable stock quality. Natural variation in leaf colour and flower intensity is controlled and well-managed, so there is little disparity between plants supplied within a batch. This cultivar’s adaptability lends itself effectively across multiple channels, including garden centres, interior plant suppliers, and commercial landscaping projects. Its ongoing popularity in core trade houseplant lines is supported by consumer preference for aromatic and visually distinctive plants that perform well indoors and out.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003e‘Blue River’ lavender fits seamlessly into retail displays such as houseplant benches and gift-ready ranges, where its compact size and floral appeal attract purchasers. It also performs well in office installations or interior landscaping due to its manageable dimensions and low maintenance needs. The plant’s lavender flower spikes contribute seasonal interest, keeping presentations fresh and attractive in interior settings. Overall, it offers both decorative and sensory qualities that support versatile placement in a variety of commercial environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar’s shelf life in retail conditions is strong, as it tolerates several days of low-intervention care while maintaining healthy foliage and flower integrity. ‘Blue River’ is well-suited to volume wholesale plant supply, with uniformity in size and shape helping to optimise space during transport and display. Handling is straightforward, and the plant’s compact form helps reduce the risk of damage in transit or on crowded retail shelves. Presentation consistency at the point of sale is typically excellent, supporting confident merchandising decisions by trade buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLavandula angustifolia ‘Blue River’ requires a low to moderate level of care suitable for retail and commercial environments with minimal pruning and occasional deadheading.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar thrives in full sun but tolerates bright indoor locations, making it adaptable across mixed lighting environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates short periods of drought, indicating good resilience to varied watering schedules common in trade houseplant handling.  \u003c\/li\u003e\n\u003cli\u003eIts compact mounded growth habit suits efficient merchandising and display, maximising shelf space without compromising visual appeal.  \u003c\/li\u003e\n\u003cli\u003e‘Blue River’ is commercially suitable for multiple sectors, including garden centres, interior plant suppliers, and wholesale plant supply networks.  \u003c\/li\u003e\n\u003cli\u003eDurable in handling and transport, this lavender variety maintains presentation quality throughout the supply chain and retail display.  \u003c\/li\u003e\n\u003cli\u003eControlled natural variation ensures consistent foliage colour and flower density, enhancing uniformity in trade supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 40cm","offer_id":56869508776262,"sku":"LAVAANBR17-40cm-17cm-labr-38","price":4.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/A84FAFA062C9A83C4C6C7402A6EF6EFD282D3908E11250C67C5D723CB6B2EB8B_b510ba09-357f-4088-8e5a-0df122593366.jpg?v=1782721110","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavandula-ang-blue-river-40cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}