{"product_id":"lavander-stoechas-anouk-37cm-17cm-pot","title":"Lavander stoechas Anouk 37cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eLavandula stoechas ‘Anouk’ is a Mediterranean lavender cultivar well appreciated for its ornamental floral display and aromatic foliage. This variety is renowned for its distinctive purple bracts topped with darker petals, creating a striking and unique inflorescence. Its compact growth habit and manageable size make it a reliable and popular choice in wholesale plant supply, fitting neatly into trade houseplant ranges where consistent quality and presentation are paramount.\u003c\/p\u003e\u003cp\u003eThis cultivar typically reaches a height suitable for container production and easy retail handling, adapting well to both indoor and outdoor environments. 'Anouk' is valued in the trade for its robust nature, holding well during transport and display periods. Its strong structural form and long-lasting floral appeal contribute to dependable retail performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eLavandula stoechas ‘Anouk’ features grey-green, narrow leaves with a slightly silvery texture that enhances its visual appeal in mixed plant groupings. The characteristic butterfly-like flower heads emerge on short spikes, providing excellent contrast and focal interest. It exhibits an upright and bushy growth form that maintains a tidy shape without excessive pruning. This cultivar tolerates full sun to partial shade, making it adaptable to various interior locations with bright or filtered natural light. Its drought-tolerant nature and moderate watering requirements promote resilience under varying care routines often encountered in commercial interiors. The plant’s low-maintenance habit translates to ease of handling for retailers and houseplant suppliers alike. Furthermore, ‘Anouk’ is well suited to merchandising due to its compact size and strong shelf presence, supporting attractive displays in garden centres and indoor settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Lavandula stoechas ‘Anouk’ for its proven commercial reliability and consistent quality across wholesale batches. The cultivar exhibits carefully managed natural variation in flower and foliage colouration, ensuring a degree of uniqueness while maintaining predictable appearance. Its adaptability supports use in diverse retail and interior plant channels, from garden centres’ outdoor ranges to indoor office displays. The ongoing demand for fragrant, ornamental lavenders in trade houseplant portfolios sustains its relevance, especially within summer and gift-season collections. Additionally, its resilience during transport and retail display underlines its trade suitability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis lavender cultivar is frequently placed on houseplant benches where its compact habit and floral appeal encourage impulse purchases. It performs exceptionally well in office and commercial interiors, bringing seasonal interest and subtle fragrance without excessive space demands. In garden centre pot displays, ‘Anouk’ fits well within Mediterranean or herb-themed groupings, aiding cross-merchandising opportunities. Its presentation works equally well in gift-ready ranges where consumers seek striking, easy-care plants with visual and aromatic qualities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eLavandula stoechas ‘Anouk’ demonstrates strong shelf life and durability suitable for both indoor and outdoor retail conditions. It is well adapted to volume and repeat wholesale plant supply, providing reliable availability for trade buyers. Handling and transport pose minimal risk to plant integrity thanks to its robust stems and compact form. Consistent presentation at point of sale is achievable due to uniform plant shape and flower emergence patterns, contributing to predictable merchandising outcomes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar requires moderate care, making it suitable for retail environments with variable maintenance levels and commercial installations.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of lighting conditions, thriving in full sun to filtered indoor light, supporting flexible retail positioning.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong, allowing the plant to remain resilient under inconsistent watering regimes commonly encountered in trade supply chains.  \u003c\/li\u003e\n\u003cli\u003eThe upright, compact growth habit facilitates efficient merchandising and maximises display space on benches and shelves.  \u003c\/li\u003e\n\u003cli\u003eLavandula stoechas ‘Anouk’ is commercially suitable for retail, interiors, and wholesale plant supply, meeting diverse trade requirements.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits durable stems and foliage, enabling it to withstand transport stresses and maintain quality during in-store display periods.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower bract colour and intensity provides visual interest without compromising product consistency.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 37cm","offer_id":56692272955718,"sku":"7755-37cm-17cm-lsa-37","price":6.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/75C19EE3A27F679816C69FEDD1E1544C72272EB46C8C1EAF8F1DA364A9B860EC.jpg?v=1780337895","url":"https:\/\/wholesaleplantshop.co.uk\/products\/lavander-stoechas-anouk-37cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}