{"product_id":"juniperus-virginiana-grey-owl-45cm-23cm-pot-ju23growl150v","title":"Juniperus virginiana Grey Owl 45cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eJuniperus virginiana ‘Grey Owl’ is a distinctive cultivar of the Eastern Red Cedar, valued for its striking silvery-grey foliage and dense, upright growth habit. This coniferous evergreen typically reaches a manageable height when grown in a 23cm pot, making it a versatile option for both indoor and sheltered outdoor applications. Its consistent form and reliable performance have made it a preferred choice within wholesale plant supply and trade houseplants ranges, where uniformity and resilience are essential for commercial success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003eThe foliage of Juniperus virginiana ‘Grey Owl’ is softly textured with a unique bluish-grey hue, offering a refined and contemporary appeal suitable for diverse design schemes. It maintains a narrow, columnar growth habit that facilitates efficient space usage without compromising visual impact. The plant adapts well to bright indoor light but also tolerates moderate shade, which broadens its applicability across various interior environments. Juniperus virginiana ‘Grey Owl’ shows good resilience to inconsistent watering regimes, reducing the risk of stress during typical retail handling. It requires minimal maintenance, making it straightforward for retail staff to manage and ideal for customer purchase. Additionally, its compact form enhances merchandising potential, ensuring attractive, space-conscious display options in garden centres and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Juniperus virginiana ‘Grey Owl’ for its dependable commercial performance and uniformity across supply batches, which supports reliable retail presentation. Controlled natural variation in foliage colour ensures each plant remains true to its characteristic silvery tone, sustaining aesthetic quality. This cultivar’s adaptability makes it highly versatile, fitting seamlessly within retail plant benches, office environments, and wholesale plant supply portfolios. Its ongoing demand reflects a steady interest in conifers as both structural and accent plants within trade houseplants collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\n\u003cp\u003eJuniperus virginiana ‘Grey Owl’ is well suited to retail displays that highlight architectural forms such as specialist conifer benches or gift-ready seasonal ranges. It performs equally well in office installations and commercial interiors, where its striking foliage and columnar habit complement modern decor schemes while requiring limited care. The plant’s evergreen nature provides year-round interest, while its manageable size allows convenient positioning on shelves or tables without overcrowding.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\n\u003cp\u003eThis cultivar benefits from a good shelf life and strong durability under typical retail conditions, maintaining quality during transport and display. It is consistently supplied in a 23cm pot size, supporting bulk purchases and repeat wholesale orders effectively. Handling requirements are minimal, aiding safe transit and easing stocking processes in retail environments. The overall consistency in plant presentation at point of sale enhances consumer confidence and repeat purchasing potential within commercial trade.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\n\u003cp\u003eJuniperus virginiana ‘Grey Owl’ requires low maintenance care compatible with retail and commercial watering practices. It thrives in mixed indoor lighting, tolerating both bright and moderate shade conditions commonly found in interiors. Watering tolerance is high, allowing resilience during irregular routine care. Its narrow, upright growth habit optimises merchandising space and supports efficient display strategies. This cultivar is commercially suitable across retail outlets, interior plant schemes, and wholesale plant supply channels. Durable handling traits reduce losses during transport and retail display. Minor natural variation in foliage colour does not affect overall visual appeal, maintaining product consistency for trade houseplants ranges.\u003c\/p\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 45cm","offer_id":57224544616774,"sku":"JU23GROWL150V-45cm-23cm-jvgo-43","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E415C43A4C2D6AF761F8039A779FDC6F64D117683CCF71FC965CE82A183D1254_60215e01-3242-4cbe-8605-721b25566053.jpg?v=1788107166","url":"https:\/\/wholesaleplantshop.co.uk\/products\/juniperus-virginiana-grey-owl-45cm-23cm-pot-ju23growl150v","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}