{"product_id":"juniperus-virginiana-grey-owl-220cm-54cm-pot","title":"Juniperus virginiana Grey Owl 220cm 54cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eJuniperus virginiana ‘Grey Owl’ is a distinctive cultivar of Eastern Red Cedar known for its attractive silvery-blue foliage and dense evergreen form. This conifer achieves a height of approximately 220cm when matured, typically supplied in a 54cm pot, making it a substantial feature plant for various landscape and interior applications. It performs reliably within wholesale plant supply and trade houseplant ranges due to its robust growth, adaptability to diverse environments, and year-round interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Juniperus virginiana ‘Grey Owl’ is characterised by its fine, feathery texture and soft grey-blue colouration, adding a calm and elegant visual appeal to any plant collection. It exhibits a conical and upright growth habit, forming a dense and structured silhouette that lends itself well to formal and informal plantings. This cultivar demonstrates good tolerance to bright light conditions and can adapt adequately to indoor environments with moderate natural light. Watering tolerance is high, as Grey Owl is resilient to periods of drought once established and responds well to varied watering routines common within retail and commercial environments. Maintenance is relatively low, with infrequent pruning required to maintain shape, making it easy to handle and display in retail settings. Additional benefits include its evergreen nature and the ability to serve as an architectural focal point in both interior and exterior designs, enhancing merchandising value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Juniperus virginiana ‘Grey Owl’ for its commercial reliability and consistent performance across supply batches, ensuring dependable stock quality. The natural variation in foliage colour is subtle and carefully managed, providing visual interest without compromising uniformity for retail presentation. Its versatility extends from garden centres and retail nurseries to interior plant suppliers and commercial installations, accommodating multiple market demands. Continued relevance within core trade houseplant ranges comes from strong consumer appeal for evergreen, low-maintenance conifers that provide long-term seasonal interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003e‘Grey Owl’ is well suited to retail display benches where its silvery tones and structured habit attract attention. In office or commercial settings, it performs effectively as a living feature plant that enhances interior greenery with minimal care requirements. It also integrates seamlessly into interior displays, providing vertical height and textural contrast next to deciduous or broad-leaved houseplants. As part of gift-ready ranges, this cultivar offers a premium aesthetic, appealing to customers seeking distinctive, durable evergreens.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar has excellent shelf life and durability under retail conditions, with strong resistance to handling and transport stresses. Its suitability for volume or repeat wholesale supply is established, with regular availability supporting consistent order fulfilment. Handling and merchandising considerations are straightforward due to its compact root system in the standard 54cm pot size and its robust stems. The presentation remains consistent at the point of sale, with uniform colour and form contributing to reliable consumer selection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaintenance is low, making Juniperus virginiana ‘Grey Owl’ suitable for retail and commercial settings with minimal care input.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light levels, from full sun outdoors to bright indirect light indoors, supporting diverse retail environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is high, as the plant withstands irregular schedules and occasional drought periods without loss of vigour.  \u003c\/li\u003e\n\u003cli\u003eIts dense, upright growth habit optimises space use and merchandising efficiency in garden centres and interiors plant displays.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability includes wholesale plant supply, retail garden centres, and corporate interior planting, reflecting its broad appeal.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s robust nature facilitates easy handling during transport and reduces damage risks in-store or during delivery.  \u003c\/li\u003e\n\u003cli\u003eWhile natural variation in foliage colour and texture exists, it remains subtle and enhances visual interest without compromising batch uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"54cm Pot \/ 220cm","offer_id":56681899163974,"sku":"10217449-220cm-54cm-jvgo-44","price":374.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F23F18C78C09210A3DCA5B806095844111247D11ADA939C00C89D3334CD35686.jpg?v=1780176015","url":"https:\/\/wholesaleplantshop.co.uk\/products\/juniperus-virginiana-grey-owl-220cm-54cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}