{"product_id":"iris-versicolor-30cm-18cm-pot","title":"Iris versicolor 30cm 18cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eIris versicolor is a striking perennial aquatic plant native to North America, widely appreciated for its vibrant display of iridescent blue to violet flowers accented with delicate yellow markings. Characterised by its lance-shaped green leaves and upright clumping habit, it typically reaches around 30cm in height, making it a compact yet impactful choice for various planting schemes. Due to its robust growth and adaptability to moist environments, Iris versicolor performs reliably within wholesale plant supply and trade houseplant ranges, remaining a popular option for retailers seeking a plant with strong visual appeal and ease of cultivation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Iris versicolor is deep green, smooth-textured, and forms an elegant fan shape that complements its bright floral display. Its growth habit is clumping and upright, promoting a tidy and structured appearance well-suited for pot cultivation and display. It tolerates a range of light conditions, thriving best in partial to full sun but demonstrating adaptability to moderate indoor natural light. The species shows a good degree of resilience to differing watering routines, preferring consistently moist substrates but tolerating short dry spells when necessary. Maintenance requirements are generally low, with minimal pruning or grooming needed during sale, which reduces handling time for retailers. Additionally, the compact size and vivid flower colours make it suitable for attractive merchandising and thematic displays within seasonal or aquatic plant sections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Iris versicolor for its consistent commercial reliability, with performance remaining stable across multiple supply batches due to controlled cultivation practices. Natural variation in flower hue and foliage size is present but managed to ensure uniformity within wholesale plant supply offerings. Its versatility extends across retail garden centres, interior plant installations, and commercial landscaping projects, making it a valued addition to trade houseplants ranges. Moreover, ongoing market interest in ornamental aquatic species sustains its relevance among customers prioritising both functionality and aesthetic impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eIris versicolor is ideal for retail display on plant benches dedicated to moisture-loving or aquatic species, attracting consumers seeking distinctive water garden or marginal pond plants. In office or commercial settings, it adds a splash of colour in suitable indoor spaces with access to indirect sunlight or areas near bright windows, contributing to biophilic design schemes. It also performs well in interior landscaping installations using moist substrate arrangements, where its tidy growth and flower form offer consistent decorative appeal. Furthermore, its size and attractive floral characteristics make it a good candidate for gift plant ranges during peak sales periods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant has a strong shelf life and maintains freshness effectively under typical retail conditions, which supports turnover without rapid decline. Its suitability for volume and repeat wholesale supply is reinforced by standardised propagation and potting practices that ensure uniformity. Handling and transport considerations are minimal due to Iris versicolor’s robust stems and compact root mass, reducing damage risk during transit. Retailers benefit from a consistent presentation at point of sale, aided by the plant’s neat habit and long-lasting floral display.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIris versicolor requires low to moderate maintenance, facilitating straightforward care for retail and commercial environments.\u003c\/li\u003e\n\u003cli\u003eThe species thrives in partial to full sunlight but can adapt to varying indoor light scenarios common in trade houseplants.\u003c\/li\u003e\n\u003cli\u003eIt shows good watering tolerance, preferring moist conditions yet tolerating short dry periods without stress.\u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit suits efficient merchandising and display optimisation within plant collections.\u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for multiple channels, including garden centres, indoor interiors, and volumes for wholesale plant supply.\u003c\/li\u003e\n\u003cli\u003eIt is durable and resilient during transport and in-store display, reducing losses and handling difficulties.\u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and leaf size may occur but is managed to maintain consistent trade presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"18cm Pot \/ 30cm","offer_id":56686992654662,"sku":"12740-30cm-18cm-iv-29","price":6.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/7E65A2B1DEBC65136C0121EBBBA50978FFE3270D36D86FC49524B0F07E95BAFA.jpg?v=1780307956","url":"https:\/\/wholesaleplantshop.co.uk\/products\/iris-versicolor-30cm-18cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}