{"product_id":"iris-versicolor-30cm-18cm-pot-12740","title":"Iris versicolor 30cm 18cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eIris versicolor, commonly known as Blue Flag Iris, is a striking perennial plant valued for its attractive flowers and upright growth habit. Characterised by its vibrant, blue to purple blooms and sword-shaped foliage, it typically reaches a height of around 30cm when supplied in an 18cm pot size. This species is well suited to wet or moist soil conditions, often thriving near water features, making it a versatile choice within wholesale plant supply. Its reliable performance and distinctive floral display contribute to its ongoing popularity within trade houseplants ranges, especially for retailers and commercial interiors markets seeking resilient, visually appealing plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Iris versicolor presents a deep green colour with a smooth, lanceolate texture, offering a clean and structured aesthetic. Its strong, erect growth habit creates a compact, upright form that fits well within mixed planting schemes or standalone displays. Iris versicolor shows good adaptability to light, tolerating both full sun and partial shade, making it suitable for a variety of indoor and semi-indoor environments. This species demonstrates moderate watering resilience, performing well under regular moisture regimes without significant sensitivity to occasional dry spells. Maintenance requirements are relatively low, with minimal pruning needed, enhancing its appeal to retailers for ease of handling and display. An additional merchandising advantage lies in its seasonal flowering period, which draws consumer attention and supports strong retail interest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers favour Iris versicolor due to its consistent quality and dependable growth habit across batches, ensuring customer satisfaction and repeat sales. The species exhibits limited natural variation, which is generally managed during propagation and production, providing uniformity in retail presentation. Its versatility makes it a valuable option across multiple retail channels, including garden centres, commercial interior planting, and gift-ready collections. Furthermore, its sustained consumer demand reflects its established presence within core trade houseplants, maintaining relevance in wholesale plant supply portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eIris versicolor is well suited for retail bench displays, offering a splash of colour that attracts garden centre customers. It also performs reliably in office environments where indirect light is sufficient, contributing a fresh, natural element to interior green spaces. In commercial interiors, this plant’s resilient nature allows it to endure less intensive care regimes while maintaining ornamental appeal. Additionally, its manageable size and robust form make it ideal for gift-ready ranges, appealing to end consumers seeking easy-to-care-for flowering plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe shelf life of Iris versicolor under retail conditions is typically robust, owing to its adaptable water and light requirements. It lends itself well to volume supply, enabling wholesalers to meet demand consistently across different market periods. Handling and transport are facilitated by the plant’s sturdy growth and tolerance to variable moisture conditions, reducing post-shipment losses. Its uniformity and reliable flowering at point of sale enhance consumer confidence and support successful merchandising strategies for retail partners.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIris versicolor requires moderate care, making it suitable for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, from full sun to partial shade, enhancing its adaptability in mixed indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits good watering tolerance, recovering well from occasional irregular moisture without adverse effects.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit supports efficient merchandising and maximises display space.  \u003c\/li\u003e\n\u003cli\u003eThis species is commercially suitable for a variety of sales channels, including retail garden centres, commercial interiors, and wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eIris versicolor demonstrates excellent handling and transport durability, minimising damage during distribution and in-store movement.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour and size is minimal and controlled, ensuring presentation consistency across trade houseplants batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"18cm Pot \/ 30cm","offer_id":57332076216646,"sku":"12740-30cm-18cm-iv-29","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/7E65A2B1DEBC65136C0121EBBBA50978FFE3270D36D86FC49524B0F07E95BAFA_49ff4644-fd1a-479b-bb54-308268e656b9.jpg?v=1789104612","url":"https:\/\/wholesaleplantshop.co.uk\/products\/iris-versicolor-30cm-18cm-pot-12740","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}