{"product_id":"iris-ann-chowning-25cm-9cm-pot","title":"Iris Ann Chowning 25cm 9cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eIris ‘Ann Chowning’ is a distinctive cultivar prized for its striking floral display and garden versatility. This variety produces elegant, large flowers that exhibit soft hues of blue and violet with delicate veining, creating a refined visual impact. Typically supplied in a 9cm pot with an overall height of around 25cm, this iris performs reliably across a range of gardening environments, making it an excellent candidate for wholesale plant supply and trade houseplants. Its rhizomatous growth habit ensures vigorous development and longevity, supporting consistent availability and quality for commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Iris ‘Ann Chowning’ is characterised by sword-shaped, medium-green leaves with a crisp texture that provides year-round architectural interest. Its growth habit is upright and compact, reaching approximately 25cm in height, making it suitable for both containerised displays and mixed border plantings. This cultivar thrives best in full sun to partial shade, displaying considerable adaptability to indoor environments with bright indirect light, although its flowering is optimised with more direct light. The plant demonstrates moderate watering tolerance, showing resilience to occasional lapses in moisture without compromising appearance. It requires minimal maintenance, with low pest and disease susceptibility, which eases handling and retail management. Its prolonged blooming period enhances merchandising opportunities and customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers rely on Iris ‘Ann Chowning’ for its dependable commercial performance and consistency across supply batches, reducing risks associated with stock variability. The cultivar exhibits controlled natural variation in flower intensity, which adds unique appeal without compromising uniformity in wholesale plant supply. Its versatility makes it equally suitable for outdoor garden centres, interiorscapes, and seasonal retail ranges, ensuring steady demand. Additionally, this iris holds a strong presence within core trade houseplants portfolios due to its recognisable quality and adaptability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eIris ‘Ann Chowning’ is well suited for retail shelves in garden centres and nurseries, where its distinctive flowers attract customers seeking specialist flowering plants. It performs well in office interiors with ample natural light, providing seasonal colour and structure in corporate or commercial settings. The plant’s manageable size and clean foliage also make it a favourite in boutique interior displays and gift-ready ranges, where visual impact and convenience are paramount. Its adaptability supports placement in both indoor benches and outdoor planting displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis iris maintains strong shelf life under typical retail conditions, retaining its foliage integrity and flowering quality throughout customer display periods. It is highly suited for volume or repeat wholesale supply due to its robust growth and reliable production cycles. Handling and transport considerations are straightforward given its compact pot size and sturdy structure, reducing damage risks during logistics. Presentation consistency at the point of sale remains high, with uniform colour and form that support effective merchandising and customer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIris ‘Ann Chowning’ requires a moderate care level, suitable for both retail environments and commercial maintenance schedules.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of mixed indoor lighting conditions, favouring bright indirect light for best flowering performance.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance is strong, displaying resilience to occasional moisture variability without adverse effects.  \u003c\/li\u003e\n\u003cli\u003eThe upright, compact growth habit allows efficient merchandising and maximises display space in retail settings.  \u003c\/li\u003e\n\u003cli\u003eIt is well suited to retail garden centres, interior commercial displays, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar’s durability mitigates risks during transport and in-store handling, ensuring quality presentation to end customers.  \u003c\/li\u003e\n\u003cli\u003eSome natural variation occurs in flower colour intensity but remains controlled to maintain batch uniformity within trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"9cm Pot \/ 25cm","offer_id":56686895432006,"sku":"10345-25cm-9cm-iac-30","price":4.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/9402E264F755E2282CDAA4CDE9E0CB162314CC6E4B370E26FE0643FD28FE5F05.jpg?v=1780305747","url":"https:\/\/wholesaleplantshop.co.uk\/products\/iris-ann-chowning-25cm-9cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}