{"product_id":"ilex-cren-ellipta-convex-250cm-80cm-pot","title":"Ilex cren. Ellipta Convex 250cm 80cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eIlex crenata ‘Ellipta Convex’ is a distinctive cultivar of the evergreen holly species, prized for its compact and elegant form. This plant typically reaches a height of around 250cm when mature and is presented in an 80cm pot, making it suitable for various landscaping and interior applications. Its dense, convex growth habit coupled with neat, crenate leaves contributes to an appealing structural presence, ensuring reliable performance within wholesale plant supply and trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ilex crenata ‘Ellipta Convex’ is a rich, deep green with a slightly glossy texture, providing a refined and uniform visual appeal. Its growth habit is distinctly compact and upright, developing a convex shape which offers excellent formality for structured garden schemes or interior planting. This cultivar tolerates a range of light conditions, performing well in moderate indirect light scenarios typical of indoor environments. It exhibits good resilience to varied watering regimes, showing a degree of drought tolerance alongside adequate moisture requirements. Maintenance demands are low, with minimal pruning necessary, supporting ease of handling in retail environments. Additionally, the plant’s robust nature and neat appearance enhance its suitability for attractive merchandising displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Ilex crenata ‘Ellipta Convex’ for its commercial reliability and consistent quality across supply batches, which facilitates dependable stock management. The cultivar presents limited natural variation, ensuring uniformity in foliage colour and plant shape that appeals to a broad market. Its versatility extends from outdoor retail nursery settings to interior environments and commercial landscaping channels. The ongoing demand for compact, evergreen plants ensures ‘Ellipta Convex’ remains a relevant and sought-after option within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis plant performs well across several retail and commercial interior settings including garden centre benches, office foyers, and hospitality interiors. Its upright, compact growth suits it to formal displays and containers, where it provides year-round structural interest. The dense foliage maintains its appearance indoors under typical office light levels, while the robust nature helps it endure the conditions of retail environments. Its adaptability also makes it a popular choice for gift-ready ranges and bespoke interior planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eIlex crenata ‘Ellipta Convex’ boasts a strong shelf life and maintains durability under typical retail conditions, contributing to minimal stock loss. It is well suited for volume or repeat wholesale plant supply due to consistent availability and robust growth. Handling and transport are facilitated by its sturdy stems and compact form, reducing damage risk during distribution and merchandising. Presentation at point of sale remains consistent, with uniform foliage and plant structure supporting consumer appeal and retailer confidence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar requires low to moderate maintenance, ideal for retail and commercial contexts where ease of care is essential.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light levels, from shaded interiors to bright indirect lighting conditions.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is high, with a resilient nature that withstands irregular moisture schedules commonly experienced in trade environments.  \u003c\/li\u003e\n\u003cli\u003eThe compact, upright growth habit aids efficient merchandising and display, maximising space use for retailers and interiors suppliers.  \u003c\/li\u003e\n\u003cli\u003eIlex crenata ‘Ellipta Convex’ is commercially suitable for wholesale plant supply, retail, and interior landscaping applications.  \u003c\/li\u003e\n\u003cli\u003eIts sturdy construction ensures durability through transportation and throughout in-store display periods.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in foliage colour and shape is minimal, supporting consistent product presentation across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"80cm Pot \/ 250cm","offer_id":56686443790662,"sku":"10216299-250cm-80cm-icec-39","price":1102.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/E79524EE1CFF30D0F0EAA8A0D7BEEB5B2C012DF73E95C83B1BCCE4C9B76276D9.jpg?v=1780298496","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ilex-cren-ellipta-convex-250cm-80cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}