{"product_id":"ilex-cren-ellipta-convex-250cm-80cm-pot-10214779","title":"Ilex cren. Ellipta Convex 250cm 80cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eIlex crenata ‘Ellipta Convex’ is a distinctive broadleaf evergreen shrub valued for its dense, compact growth and visually appealing convex leaf structure. Typically reaching heights around 250cm when mature, it presents an upright and robust form suitable for a variety of landscape and interior uses. This cultivar performs well within wholesale plant supply due to its consistent growth habits, reliable health, and adaptability, making it a dependable choice for trade houseplants and commercial interiors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ilex crenata ‘Ellipta Convex’ is characterised by small, glossy dark green leaves with a unique convex shape that adds textural interest and a refined appearance. It exhibits a dense, upright growth habit that lends itself well to formal hedging or standalone specimen use. This cultivar tolerates a range of light conditions but thrives in bright, indirect light typical of indoor environments. Its water requirements are moderate, showing resilience to varying moisture levels, which supports ease of care in trade and retail contexts. Maintenance demands are low, and the plant handles well during transportation and display, reducing losses through handling damage. Additionally, its structured form allows for effective merchandising and presentation in retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Ilex crenata ‘Ellipta Convex’ for its consistent performance and uniformity across supply batches, minimising variability in product quality. Any natural leaf shape or colour variations are tightly controlled, ensuring predictable customer expectations. The plant’s versatility makes it suitable for retail outlets, interior commercial planting schemes, and landscaping projects. Its enduring demand within core trade houseplant ranges is supported by its adaptability and attractive foliage, contributing to its commercial relevance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar is well suited for display on houseplant benches, office interiors, and commercial installations where structure and evergreen appeal are desired. Its compact, upright habit allows it to perform reliably in confined spaces such as reception areas or conference rooms. Furthermore, it complements gift-ready ranges due to its neat form and low-maintenance nature. The plant’s resilience and aesthetic appeal make it effective in both high-traffic retail environments and professional indoor landscapes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eIlex crenata ‘Ellipta Convex’ demonstrates good shelf life and durability under typical retail conditions, withstanding handling and environmental fluctuations without significant stress. It is suitable for volume and repeat wholesale plant supply due to its stable growth characteristics and ease of propagation. During transport, its robust leaf structure helps reduce damage, and its compact form allows efficient merchandising. Consistency of presentation at point of sale is a key benefit, supporting confident purchasing decisions for retailers and interior plant providers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis cultivar requires a moderate care level, suited to both retail and commercial maintenance routines where low attention is preferred.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide spectrum of indoor light conditions, from bright indirect light to moderate shade, enhancing its adaptability.  \u003c\/li\u003e\n\u003cli\u003eIlex crenata ‘Ellipta Convex’ exhibits resilience to variability in watering, supporting ease of care in less controlled environments.  \u003c\/li\u003e\n\u003cli\u003eIts dense, compact growth habit facilitates efficient display and merchandising within retail and wholesale environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable across retail, interiors, and wholesale plant supply sectors due to its consistent quality and market appeal.  \u003c\/li\u003e\n\u003cli\u003eRobustness in handling and transport reduces loss and maintains visual appeal through the supply chain and at the point of retail sale.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf shape and colour is minimal and managed, ensuring predictable quality for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"80cm Pot \/ 250cm","offer_id":57320799076678,"sku":"10214779-250cm-80cm-icec-39","price":1278.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/442A5E40867A0180A1A3FAF611891C3E65035C73C9E6D0FE1272C13F346479A1.jpg?v=1789018498","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ilex-cren-ellipta-convex-250cm-80cm-pot-10214779","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}