{"product_id":"ilex-cren-ellipta-convex-220cm-65cm-pot","title":"Ilex cren. Ellipta Convex 220cm 65cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eIlex crenata ‘Ellipta Convex’ is a distinctive cultivar of Japanese holly valued for its dense, evergreen foliage and compact growth habit. This specimen typically reaches around 220cm in height, making it well-suited for substantial interior or exterior installations where a structured, vertical element is desired. Its reliable growth and classic convex leaf shape contribute to its popularity within wholesale plant supply, where consistency and uniformity are essential for trade houseplants. The cultivar adapts well to container growth, enhancing its appeal in retail and commercial plant displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Ilex crenata ‘Ellipta Convex’ presents dark green, glossy leaves with a smooth texture, offering a visually appealing, evergreen presence year-round. It maintains a dense, upright growth habit with a naturally rounded or convex form, providing a neat and architectural silhouette suited to formal plantings or interiorscapes. This plant tolerates a broad range of light levels, from bright indirect light to shaded areas, enabling flexible placement in indoor environments. It shows good resilience to irregular watering, making it suitable for environments where precise care routines may vary. Maintenance is straightforward, with infrequent pruning needed, and it handles well during handling, transport, and merchandising. Additionally, the cultivar’s compact size and structured shape support efficient display arrangements in retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers value Ilex crenata ‘Ellipta Convex’ for its dependable commercial performance and uniformity across supply batches, ensuring predictable presentation in wholesale plant supply. The natural leaf shape and colour variation are well-controlled, providing consistency without sacrificing ornamental quality. Its adaptability extends across retail, interiors, and commercial channels, making it versatile for a wide range of customer needs. The ongoing market interest in evergreen, low-maintenance plants secures its position within essential trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar fits effectively in retail environments such as houseplant benches and gift-ready ranges due to its neat form and manageable size. It also suits office installations and interior displays where architectural greenery is required. The plant’s performance in shaded or partially lit interior spaces enhances its value for commercial interiors, ensuring it remains visually appealing under typical indoor lighting conditions. Its evergreen foliage offers enduring ornamental value throughout its retail lifespan.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eIlex crenata ‘Ellipta Convex’ demonstrates strong shelf life and durability under standard retail conditions, maintaining vigour during transit and display. It is frequently supplied in 65cm pots, supporting volume and repeat orders by wholesalers. The plant’s robust structure and moderate growth rate simplify handling and reduce damage risks during transport. Presentation at the point of sale is consistent, with uniform foliage density and stable growth form across batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis cultivar requires a low to moderate care level, aligning with retail and commercial maintenance capabilities.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor light levels, including shaded and filtered light environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is high, with resilience to occasional variability in moisture availability.  \u003c\/li\u003e\n\u003cli\u003eThe upright, compact growth habit supports efficient merchandising and attracts customers seeking structured greenery.  \u003c\/li\u003e\n\u003cli\u003eSuitable across retail, commercial interiors, and wholesale plant supply channels due to its versatility.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows strong durability during transport and in-store handling, reducing losses in the supply chain.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and shape is minimal, ensuring consistent appearance across trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"65cm Pot \/ 220cm","offer_id":56661497741638,"sku":"10216296-220cm-65cm-icec-39","price":781.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/1E889A56E0FB7B5BDC7299C5E7FDE65E57DD0917DE1AD7F97BF2564CFDA9ACA0.jpg?v=1779943071","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ilex-cren-ellipta-convex-220cm-65cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}