{"product_id":"iberis-overig-20cm-13cm-pot","title":"Iberis overig 20cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eIberis overig is a compact, evergreen perennial valued for its dense foliage and delicate floral display. Typically supplied in 13cm pots with a 20cm height, this cultivar offers excellent visual appeal with small, rounded leaves and clusters of small white flowers that bloom predominantly in spring and early summer. Known for its consistent performance and manageable growth habit, Iberis overig performs reliably within wholesale plant supply and trade houseplants ranges, making it a dependable choice for bulk sales and varied commercial planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Iberis overig presents a rich, dark green colour with a fine-textured surface that provides a neat and attractive appearance throughout the year. This cultivar exhibits a low, mounding growth habit, creating a compact and uniform structural form which is ideal for retail benches and container displays. While preferring full sun to partial shade, Iberis overig tolerates indoor light variations, adapting well to indirect natural light in commercial interiors. The plant demonstrates a moderate watering tolerance, showing resilience under fluctuating moisture levels without compromising overall vigour. Maintenance is low, requiring minimal pruning, and plants handle well in retail environments with a robust nature that withstands handling and transport stresses. Additionally, the uniformity of flowering and foliage density enhances its merchandising potential by maintaining consistent presentation across batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Iberis overig for its dependable commercial reliability, ensuring consistent growth and flowering across multiple consignments. Natural variation within this cultivar is controlled to maintain uniformity while allowing for minor seasonal differences in flower density, contributing to varied but manageable crop diversity. Its versatility spans multiple sectors, including garden centres, commercial interiors, and wholesale plant supply operations, where it complements a range of display and retail environments. The ongoing demand for compact, easy-care perennials ensures Iberis overig remains a relevant and favoured option within core trade houseplants offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eIberis overig is ideally placed within retail settings such as garden centre benches, where its compact habit and attractive floral display encourage impulse purchasing. It also performs well as part of office plant schemes, lending structure and seasonal interest to reception areas and communal spaces. Interior plant displays benefit from its tidy form and adaptability to indirect light, making it a practical choice for mixed plant installations. Additionally, Iberis overig suits gift-ready ranges due to its manageable size, appealing foliage, and flowering tendency that enhances shelf presence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar boasts a good shelf life and durability under typical retail conditions, maintaining leaf integrity and flower retention for extended periods when cared for appropriately. Iberis overig is suitable for volume supply, making it a reliable option for wholesale plant supply networks and repeat orders. Handling and transport are facilitated by its compact form and robust constitution, minimizing damage during distribution and in-store merchandising activities. There is consistent presentation at the point of sale, supported by uniform foliage colour and flowering habit, which aids effective visual merchandising across multiple retail batches.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIberis overig requires low to moderate care, suitable for both retail environments and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light levels, thriving in full sun through to partially shaded indoor settings commonly found in commercial interiors.  \u003c\/li\u003e\n\u003cli\u003eThe plant exhibits resilience to variable watering conditions, enabling tolerance of less frequent irrigation without loss of vigour or retail appeal.  \u003c\/li\u003e\n\u003cli\u003eIts compact, mounding growth habit supports efficient merchandising and maximises use of shelf and display space.  \u003c\/li\u003e\n\u003cli\u003eIberis overig is commercially suitable for diverse channels including garden centres, office planting schemes, and wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eThe sturdy nature of the plant ensures it withstands handling stresses during transport and maintains attractive presentation in-store.  \u003c\/li\u003e\n\u003cli\u003eWhile the natural variation in flowering density may occur seasonally, foliage remains consistently attractive, supporting reliable trade houseplants availability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 20cm","offer_id":56927616434502,"sku":"IBERHYML13-20cm-13cm-io-27","price":2.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/B78353D7353AF2EF2540B155B1B8623D176AAEACE87C33A1DB565BA6FA5DDE8F.jpg?v=1783535705","url":"https:\/\/wholesaleplantshop.co.uk\/products\/iberis-overig-20cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}