{"product_id":"iberis-mermaid-lavender-45cm-30cm-pot","title":"Iberis Mermaid Lavender 45cm 30cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eIberis Mermaid Lavender is a compact, evergreen perennial well-suited to wholesale plant supply due to its consistent size and robust nature. This cultivar is noted for its attractive foliage and pale lilac flowers that form dense clusters above neat, cushion-like growth. Typically supplied in 30cm pots at approximately 45cm height, Iberis Mermaid Lavender provides reliable performance across trade houseplants and outdoor bedding ranges, maintaining good health and visual appeal under varied retail conditions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Iberis Mermaid Lavender is a soft grey-green with a fine, slightly leathery texture that enhances its overall visual appeal in mixed plant displays. It exhibits a dense, mounded growth habit, creating a uniform structural form that works well for both single-pot and mass planting. This cultivar adapts well to full sun and tolerates a range of indoor light levels, although it performs best with bright light and good air circulation. It exhibits moderate drought tolerance, allowing for some flexibility in watering schedules without compromising plant health. Maintenance requirements are low; the plant is easy to handle in retail settings, with minimal pruning or grooming needed to maintain an attractive appearance. Its floral display and compact habit make it highly suitable for merchandising schemes centred on both houseplants and garden-ready selections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers select Iberis Mermaid Lavender for its reliable commercial performance and uniformity across supply batches, which simplifies quality control. Any natural variation in foliage density or flower intensity is well-managed through propagation standards, ensuring consistency in presentation. Its versatility is a key asset, as it suits retail garden centres, interior landscaping projects, and wholesale plant supply channels alike. The cultivar sustains ongoing demand due to its adaptability, attractive aesthetics, and ease of maintenance within core trade houseplant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eIberis Mermaid Lavender is commonly positioned on houseplant benches, in gift-ready collections, or within bright interior office displays where its compact size and floral interest add value. It also features in outdoor retail environments during milder months, appealing for garden borders and patio container schemes. The plant thrives in these placements due to its tolerance of bright, indirect light indoors and adaptability to outdoor conditions typical of UK climates. Its uniform habit and manageable size make it a practical choice for high-turnover commercial settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar demonstrates good shelf life, maintaining foliage and flower quality under typical retail environmental conditions for extended periods. It is suitable for volume supply, allowing trade customers to confidently reorder consistent batches to meet demand. Iberis Mermaid Lavender is resilient through handling and transport, with sturdy stems and compact growth preventing damage during logistics and stocking. Presentation remains consistent at point of sale, thanks to controlled growth conditions and quality propagation techniques, supporting efficient merchandising and customer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIberis Mermaid Lavender requires low to moderate care, making it practical for retail maintenance and commercial installations.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of lighting, performing best in bright, indirect light but remaining viable in variable indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering, accommodating the varied care routines common in wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eIts dense, mounded growth habit enhances display efficiency and suits diverse merchandising formats.  \u003c\/li\u003e\n\u003cli\u003eWell-suited to retail garden centres, interior commercial planting, and wholesale trade houseplants due to its versatility.  \u003c\/li\u003e\n\u003cli\u003eDemonstrates strong handling and transport durability, reducing losses in supply chains and retail stocking.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf density and flower colour is managed through selective propagation, ensuring consistent product quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"30cm Pot \/ 45cm","offer_id":56682405757254,"sku":"IberMerLavP30-45cm-30cm-iml-37","price":15.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x0D6B5AB4419BCF8D6CF4988088ED3494D57923D5.jpg?v=1780191413","url":"https:\/\/wholesaleplantshop.co.uk\/products\/iberis-mermaid-lavender-45cm-30cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}