{"product_id":"hoogeveen-plants-bv-trachelospermum-jas-star-of-venice-pack-of-10","title":"Hoogeveen Plants BV Trachelospermum jas. Star of Venice Pack of 10","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eTrachelospermum jasminoides ‘Star of Venice’, commonly known as Star of Venice, is a highly sought-after evergreen climbing plant valued for its attractive variegated foliage and reliable growth habit. It features glossy heart-shaped leaves with striking cream to pale yellow margins, adding visual interest throughout the year. This cultivar is favoured within wholesale plant supply for its strong vigour, consistent variegation, and robustness across diverse growing conditions, making it a dependable choice for trade houseplants and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Star of Venice displays a rich green centre with creamy yellow variegation that creates an appealing contrast and enhances its decorative appeal in retail displays. Its dense, trailing growth habit produces a sculptural form that adapts well to containers, trellises, or hanging baskets, providing versatility for merchandising. The plant thrives in bright, indirect light indoors but also tolerates moderate shade, ensuring resilience across varied interior lighting environments. Star of Venice demonstrates good drought tolerance once established, requiring moderate watering and showing resilience to occasional care fluctuations. Maintenance demands are low, with minimal pruning needed, facilitating ease of handling within retail nurseries and garden centres. Additionally, its neat appearance and slow to moderate growth rate support clean, orderly displays with extended shelf life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Star of Venice for its consistent quality and uniform variegation, which is carefully selected and managed throughout production to minimise batch variation. This reliability makes it an excellent addition to trade houseplants assortments, appealing to a broad range of customers across wholesale plant supply and commercial markets. Its versatility allows it to complement both residential retail sectors and professional interior planting schemes, enhancing aesthetic appeal in multiple settings. Furthermore, Star of Venice maintains steady demand owing to its evergreen nature and striking decorative foliage, ensuring it remains a relevant and marketable option.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eStar of Venice is ideally positioned in retail environments such as houseplant benches, where its variegated leaves attract consumer attention through visual contrast. It performs well in office installations and commercial spaces where indirect lighting and moderate humidity prevail, offering a durable and ornamental climbing feature. Its adaptability to containers and trellises also makes it suitable for interior display collections or gift-ready plant ranges, catering to different retail formats. The plant’s evergreen nature ensures year-round appeal, making it a reliable choice for continuous display in a variety of trade settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar typically shows excellent shelf life under retail conditions, retaining foliage colour and structure for extended periods when properly cared for. It is well suited to volume wholesale plant supply, with consistent production and availability supporting repeat orders for garden centres and commercial interiors suppliers. Star of Venice handles transport robustly, with sturdy stems and foliage that resist damage during handling. At point of sale, the plant presents uniformly, facilitating easy and attractive merchandising. Wholesale buyers benefit from the plant’s balance of durability and ornamental value, which enhances retail sales potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRequires minimal care, suitable for retail and commercial maintenance with moderate watering routines and low pruning needs.  \u003c\/li\u003e\n\u003cli\u003eExhibits strong tolerance to bright indirect light as well as moderate shade commonly found in indoor environments.  \u003c\/li\u003e\n\u003cli\u003eDemonstrates resilience to varied watering schedules, maintaining healthy foliage despite occasional lapses in moisture.  \u003c\/li\u003e\n\u003cli\u003eCompact, trailing growth habit allows efficient use of display space and flexible merchandising options such as pots or trellis-mounted systems.  \u003c\/li\u003e\n\u003cli\u003eSuited for multiple commercial channels including retail houseplant sales, interior landscaping, and wholesale plant supply due to consistent performance.  \u003c\/li\u003e\n\u003cli\u003eDurable under transport and in-store handling, reducing losses and maintaining presentation quality throughout the supply chain.  \u003c\/li\u003e\n\u003cli\u003eNatural variegation controlled through propagation practices ensures dependable foliage quality with minimal batch-to-batch variation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"15cm Pot \/ 65cm","offer_id":57180837806406,"sku":"TRSTOFVE15-65cm-15cm-pk10","price":7.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/40AD9D754AC480F345B77B82061CF6793B08EF4BF43799FE41CD3CC94E351819_81305b8f-f62f-4c71-873c-6a46970bb79d.jpg?v=1787390212","url":"https:\/\/wholesaleplantshop.co.uk\/products\/hoogeveen-plants-bv-trachelospermum-jas-star-of-venice-pack-of-10","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}