{"product_id":"hoogeveen-plants-bv-clematisi-ville-de-lyon-pack-of-10","title":"Hoogeveen Plants BV Clematisi Ville de Lyon Pack of 10","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eClematis ‘Ville de Lyon’ is a popular climbing cultivar renowned for its striking floral display and robust growth habit. It produces abundant, large, star-shaped flowers in soft mauve-pink tones with a delicate fragrance, offering a visually captivating appearance throughout its blooming period. This cultivar’s vigorous growth and reliable flowering performance have made it a staple within wholesale plant supply and trade houseplants, well-suited to a variety of commercial horticultural environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Clematis ‘Ville de Lyon’ features rich, dark green leaves with a slightly glossy texture that contrasts elegantly with its floral display. It grows with a strong, twining habit, making it ideal for trellises, pergolas, or structured support systems in retail or display environments. It adapts well to full sun and partial shade conditions, making it versatile for indoor and sheltered outdoor environments. This cultivar tolerates varying watering regimes, displaying resilience to occasional drought or inconsistent care. Maintenance is relatively straightforward, requiring minimal pruning to encourage flowering and manage size, which benefits retail handling and customer appeal. Additionally, the extended flowering season and aromatic flowers further support its appeal in merchandising and gift-ready plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate ‘Ville de Lyon’ for its dependable flowering across supply batches, ensuring reliability in retail offerings. Natural variations in flower intensity and leaf size are subtle and managed through controlled propagation, aiding consistent presentation. Its versatility enables usage across garden centres, commercial interiors, and wholesale plant supply sectors. The cultivar maintains ongoing demand owing to its combination of aesthetic appeal and practical growth traits, making it a relevant and valuable trade houseplant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eClematis ‘Ville de Lyon’ performs well on retail benches where its floral colours attract customer attention, or as part of interior office plant installations that benefit from vertical interest. It also suits commercial displays offering outdoor lifestyle or garden enhancement themes. Additionally, it complements gift-ready plant ranges due to its ornamental value and manageable growth habit. Its ability to flower freely in suitable light conditions ensures consistent visual impact in all placements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant has a robust shelf life when displayed under appropriate humidity and temperature conditions, ensuring minimal plant stress in retail environments. It is highly suitable for both bulk wholesale supply and incremental repeat orders, offering consistent quality and presentation. Handling and transport are facilitated by its sturdy stems and resilient foliage, reducing damage during distribution. Consistency of flowering and leaf colour across batches supports reliable merchandising at point of sale, meeting commercial standards for trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClematis ‘Ville de Lyon’ requires moderate care suited to retail and commercial maintenance, promoting ease of handling and customer satisfaction.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a broad range of light levels, performing reliably in full sun to bright shade typical of indoor and outdoor trade environments.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance ensures the plant remains resilient under varying care routines, reducing loss rates in transit and on display.  \u003c\/li\u003e\n\u003cli\u003eIts vigorous climbing growth habit provides strong merchandising potential through vertical display options and garden feature installations.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar’s suitability spans retail garden centres, commercial interiors, and wholesale plant supply sectors, reflecting broad commercial appeal.  \u003c\/li\u003e\n\u003cli\u003eIt offers durable stems and foliage to withstand handling stresses and ensure quality presentation during transport and retail display.  \u003c\/li\u003e\n\u003cli\u003eMinor natural variation occurs primarily in flower shade and leaf dimensions, which is controlled to maintain consistent trade houseplant standards.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"15cm Pot \/ 65cm","offer_id":57181228794182,"sku":"CLVIDELY15-65cm-15cm-pk10","price":6.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0EA8D1CD00DE0F37EFD8135218613162142D933449D38CB080DC784FC1CEEEC3.jpg?v=1787402423","url":"https:\/\/wholesaleplantshop.co.uk\/products\/hoogeveen-plants-bv-clematisi-ville-de-lyon-pack-of-10","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}