{"product_id":"hamamelis-int-jelena-70cm-23cm-pot","title":"Hamamelis int. Jelena 70cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eHamamelis int. 'Jelena' is a hybrid witch hazel cultivar admired for its distinctive late winter and early spring flowering. This deciduous shrub typically reaches around 70cm in height and is presented in a 23cm pot, making it manageable for wholesale plant supply and trade houseplants distribution. Known for its richly coloured, fragrant flowers that emerge on bare branches before leaf growth, 'Jelena' offers reliable visual appeal and seasonal interest that benefits retail and commercial environments alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Hamamelis int. 'Jelena' emerges in a fresh green tone that gradually changes to vibrant autumn hues, providing multi-seasonal interest beyond its flowering phase. Structurally, it develops a compact, upright growth habit ideal for display in limited space environments. It thrives best in full to partial sunlight but demonstrates moderate tolerance to shade, allowing some adaptability indoors with sufficient natural light. Watering needs are moderate, with good resilience to variations in moisture, supporting robust health under typical retail and commercial maintenance regimes. This cultivar requires minimal pruning and routine care, enhancing ease of handling and display in trade settings. Additionally, its attractive flower form and fragrance create a distinctive merchandising point, drawing consumer interest in garden centre and specialty plant ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Hamamelis int. 'Jelena' for its consistent supply quality and uniform growth characteristics across production batches. Controlled natural variation in leaf colour and flower timing is managed to ensure dependable aesthetic standards, facilitating repeat purchasing decisions. The plant’s versatile application spans retail garden displays, office landscaping, and interior planting schemes, making it a favoured option for broad commercial use. Its ongoing demand within core trade houseplant categories reflects its reliable performance and seasonal appeal to end customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eHamamelis int. 'Jelena' is ideally positioned on garden centre benches and specialty retail plant displays where its early bloom can enhance seasonal product offerings. It also performs well in office environments, bringing natural interest and subtle fragrance to reception or breakout areas without excessive space demands. Interior commercial installations benefit from its moderate size and structured form, adding colour and texture without overpowering surrounding décor. Gift-ready plant ranges can incorporate 'Jelena' during late winter and early spring, leveraging its flowering period to add value to gift campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life when maintained under appropriate light and watering conditions, remaining visually appealing during distribution and retail display. Its compact size and sturdy branches support efficient handling and transportation, reducing damage risks and associated costs. Regular batch availability suits volume wholesale supply, with consistent plant quality supporting repeat orders by retailers and commercial clients. Presentation at point of sale remains stable due to retained flower presence and vibrant foliage, enhancing consumer confidence and trade profitability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHamamelis int. 'Jelena' requires moderate care suitable for retail and commercial plant maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of lighting conditions from full sun to partial shade, providing flexibility in mixed indoor and outdoor settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is robust, with the plant maintaining healthy growth despite variations typical in trade houseplant care.  \u003c\/li\u003e\n\u003cli\u003eThe shrub’s upright and compact growth habit facilitates efficient merchandising and maximises use of retail space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable across garden centre retail, interior plant design, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eDurable stems and foliage support effective handling during transport and minimise losses on display benches.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower timing and leaf colour is controlled to maintain consistent visual quality for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 70cm","offer_id":56657303994694,"sku":"haijelP23-70cm-23cm-hij-34","price":20.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xE4D986920594B078647064A31147CDD7D2688018.jpg?v=1779871114","url":"https:\/\/wholesaleplantshop.co.uk\/products\/hamamelis-int-jelena-70cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}