{"product_id":"hamamelis-int-jelena-70cm-23cm-pot-haijelp23","title":"Hamamelis int. Jelena 70cm 23cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eHamamelis × intermedia 'Jelena' is a popular deciduous shrub known for its striking midwinter to early spring blooms and elegant structural form. This hybrid witch hazel cultivar produces vibrant orange-red, ribbon-like flowers that emerge on bare branches, lending year-round garden interest. Typically supplied as a 70cm tall specimen in a 23cm pot, 'Jelena' is valued in wholesale plant supply for its reliable growth habit and decorative floral display. Its adaptability to temperate climates and predictable performance make it a consistent choice within trade houseplants and garden shrub ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Hamamelis int. 'Jelena' presents oval leaves with softly toothed margins, maturing to a rich green colour that develops attractive autumnal hues before leaf drop. It exhibits an upright, multi-stemmed growth habit that lends structural interest throughout the seasons. This cultivar thrives in full sun to partial shade, demonstrating reasonable tolerance for varied light conditions typical of commercial interiors and shaded retail displays. Watering needs are moderate, with the plant exhibiting resilience to occasional fluctuations in moisture levels when established. Maintenance requirements are low, making handling straightforward in wholesale and retail environments, while its compact size and visual appeal enhance merchandising potential. Additionally, 'Jelena' offers noteworthy winter flowering, which supports extended sales periods beyond typical flowering seasons.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Hamamelis int. 'Jelena' for its commercial reliability, with consistent flowering and growth across supply batches facilitating uniform displays. Controlled natural variation in flower intensity and leaf form allows for attractive diversity without compromising quality standards. Its versatility extends across garden centres, landscape applications, and retail interiors where winter interest and manageable dimensions are advantageous. Ongoing demand in core trade houseplants is driven by the species’ seasonally timed blooms and low maintenance, ensuring relevance in wholesale plant supply throughout multiple market sectors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003e'Hamamelis int. Jelena' performs well as a featured specimen in garden centre benches and outdoor display areas, where its colourful winter flowers attract consumer attention. It is also suitable for office installations and commercial interiors offering natural seasonal interest during typically sparse winter months. In retail environments, the shrub complements gift-ready ranges, providing year-round decorative appeal and enhancing point-of-sale impact. Its moderate size and sturdy form make it ideal for containerised plant displays or mixed shrub borders, supporting diverse merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar exhibits good shelf life under typical retail conditions, maintaining flower and foliage quality during extended display periods. It is suitable for volume and repeat wholesale plant supply due to reliable propagation and growth consistency. Handling and transport logistics benefit from its robust stems and moderate size, reducing damage risk and ensuring quality presentation. Consistent pot size and plant stature across batches facilitate straightforward merchandising, supporting efficient point-of-sale organisation and consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHamamelis int. 'Jelena' requires a low to moderate care level, suitable for both retail environments and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a wide range of indoor light intensities, from bright indirect to partial shade, supporting placement flexibility.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance is strong, demonstrating resilience to irregular moisture regimes common in retail and interior spaces.  \u003c\/li\u003e\n\u003cli\u003eThe upright, compact growth habit ensures compatibility with various merchandising displays and conserves retail space.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for garden centres, wholesale plant supply, and commercial interiors due to its seasonal interest and manageable size.  \u003c\/li\u003e\n\u003cli\u003eDurable stems and slow growth reduce transport damage, enhancing handling efficiency and minimising waste at retail.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and leaf shape provides visual interest while maintaining consistent quality across supply batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 70cm","offer_id":57205965128006,"sku":"haijelP23-70cm-23cm-hij-34","price":24.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D0EF47001DFEB403433FA92BBEB5FDB31DD48A3753ABB9ADDF2679B8DD6C3E3C.jpg?v=1787792222","url":"https:\/\/wholesaleplantshop.co.uk\/products\/hamamelis-int-jelena-70cm-23cm-pot-haijelp23","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}