{"product_id":"fragaria-ananassa-strawberry-35cm-13cm-pot","title":"Fragaria ananassa (Strawberry) 35cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFragaria ananassa, commonly known as the strawberry plant, is a popular species grown for both its edible fruit and attractive foliage. This cultivar typically reaches around 35cm in height when grown in a 13cm pot, making it a compact and versatile option for a variety of retail settings. Its vigorous growth habit and reliable fruit production contribute to its strong performance within wholesale plant supply and trade houseplant ranges, where consistency and ease of cultivation are essential.\u003c\/p\u003e\u003cp\u003eThe strawberry plant features trifoliate leaves with serrated edges, presenting a fresh green colour that adds visual interest to indoor displays or garden centres. Its runners and occasional delicate white flowers also provide added merchandising appeal. Due to its adaptability and relative hardiness, Fragaria ananassa performs well across a broad range of environments, making it a dependable choice for wholesale buyers seeking plants that tolerate variable care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Fragaria ananassa is a vibrant, medium green with a slightly textured surface that offers a natural, lush appearance suitable for a range of display environments. It grows in a low, spreading habit with runners that encourage natural growth expansion, creating fullness in pots and containers. This species tolerates bright to moderate light levels, adapting well indoors, though it thrives in vaulted natural light conditions and can handle shaded areas better than some fruiting plants. Fragaria ananassa also demonstrates moderate watering tolerance; it can endure occasional fluctuations in watering without significant stress, making it easier for retail customers and commercial users to manage. Maintenance is straightforward, with minimal pruning required aside from removing spent runners to maintain shape and encourage fruiting. Additionally, its compact size and tidy form enhance handling and merchandising efficiency in both garden centre benches and indoor displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Fragaria ananassa for its commercial reliability and consistent performance across supply batches, which reduces issues with variation and customer dissatisfaction. While some natural variation occurs in leaf size and runner production, this is controlled within nursery settings to ensure uniform presentation. It is versatile, serving effectively in retail nurseries, commercial gift-ready collections, and interior plant schemes where both ornamental and edible qualities are sought. The ongoing demand for edible plants and the herbaceous appeal of strawberries maintain its relevance within core trade houseplant ranges, supporting stable sales across seasons.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFragaria ananassa is commonly placed on houseplant benches where its compact form and decorative foliage attract consumer attention. It performs well in interior office installations, adding a unique edible and aesthetic element to workspaces with suitable light conditions. The strawberry’s adaptability also makes it a good candidate for commercial interiors where low-maintenance fruiting plants are desired. It fits seamlessly into gift-ready plant ranges, especially when fruiting, increasing impulse purchase potential in garden centres and supermarkets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis strawberry plant has a practical shelf life in retail conditions, maintaining fresh foliage and overall plant health for several weeks with standard care. It is well suited to volume wholesale supply, enabling repeat orders with confidence in consistency and quality. Fragaria ananassa handles transport robustly, particularly when packed with adequate moisture and protection against crushing. Its uniform growth and appealing presentation ensure that point-of-sale displays remain attractive throughout the sales period, supporting retailer merchandising goals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFragaria ananassa requires moderate care, making it manageable for both retail customers and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing reliably from bright indirect to moderate shaded environments indoors.  \u003c\/li\u003e\n\u003cli\u003eThis species exhibits good watering resilience, enduring occasional lapses in watering without severe decline.  \u003c\/li\u003e\n\u003cli\u003eFragaria ananassa’s low, spreading growth habit enhances merchandising by creating full, visually appealing displays in retail or interiors settings.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for retail, interiors, and wholesale plant supply due to its dual ornamental and edible appeal.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s sturdy foliage and compact form aid in durable handling during transport and in-store display.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and runner formation occurs but is controlled to ensure consistent trade houseplant quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 35cm","offer_id":56871051395398,"sku":"FRXANSON13BIO-35cm-13cm-fas-42","price":3.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/D9FF7BA271F2BC24F81770298367025EB023A3BAA2458636D7D48DDF96FB63F4.jpg?v=1782727944","url":"https:\/\/wholesaleplantshop.co.uk\/products\/fragaria-ananassa-strawberry-35cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}