{"product_id":"fragaria-ananassa-strawberry-30cm-13cm-pot","title":"Fragaria ananassa (Strawberry) 30cm 13cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFragaria ananassa, commonly known as the strawberry plant, is a widely recognised species cultivated primarily for its edible fruit and ornamental appeal. This plant features glossy green trifoliate leaves with serrated edges and produces attractive white flowers that precede the formation of bright red strawberries. Adaptable and vigorous, Fragaria ananassa is a reliable choice within wholesale plant supply and trade houseplant ranges due to its consistent growth habit, manageable size, and consumer familiarity. Its compact form makes it suitable for retail display and gifting, appealing to both gardeners and lifestyle consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Fragaria ananassa is a rich, vibrant green with a slightly textured surface, providing an attractive background for its delicate white blooms and glossy fruit. It has a low-growing, spreading habit which allows it to form neat clumps, making it ideal for display in pots measuring around 13cm in diameter. The plant thrives in bright, indirect light but also tolerates partial shade, enhancing its adaptability for indoor settings. Fragaria ananassa shows good resilience to varying watering routines, able to endure short periods of dryness without significant stress. Maintenance is straightforward, requiring minimal pruning or specialised care, which benefits retailers managing stock with limited horticultural expertise. The fruiting element adds an engaging, dynamic visual characteristic for merchandising and consumer appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Fragaria ananassa for its dependable production cycle and uniform quality, ensuring consistent supply batches. While natural variation can occur in fruit size and leaf shade, these variations are managed effectively within commercial propagation processes to maintain overall visual uniformity. The plant’s versatility suits multiple channels, including garden centres, supermarkets, and commercial interiors, where its aesthetic and edible qualities provide enhanced consumer engagement. Continuing demand in trade houseplants stems from its dual-purpose nature as both an ornamental and fruiting plant, supporting a diverse product offering.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFragaria ananassa performs well across diverse retail environments, particularly on houseplant benches, seasonal gift shelves, and in indoor office installations where its compact growth and attractive fruit are showcased. In office settings, it adds a touch of greenery and interest without requiring extensive care, appealing to plant hire and interior landscaping suppliers. The plant’s neat form and manageable size allow it to be integrated into interior displays alongside other foliage plants or herbs. Its edible berries also position it as a popular choice for gift-ready ranges and consumer gardens.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis strawberry cultivar demonstrates a reliable shelf life under typical retail conditions, maintaining leaf and fruit quality for several weeks when properly irrigated. It is well suited for volume supply, allowing buyers to replenish stock efficiently and meet consumer demand consistently. Handling and transport benefit from the plant’s compact size and sturdy foliage, which reduce susceptibility to damage during distribution. Presentation consistency is generally high, with plants arriving robust and display-ready, supporting effective merchandising at point of sale.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFragaria ananassa requires a moderate care level, suitable for retailers with general plant maintenance capabilities and commercial interiors.\u003c\/li\u003e\n\u003cli\u003eIt thrives under a range of indoor light conditions, from bright indirect sunlight to partial shade, supporting its placement flexibility.\u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to irregular watering, tolerating short dry spells while maintaining overall health and appearance.\u003c\/li\u003e\n\u003cli\u003eIts spreading, compact growth habit enhances merchandising options, allowing for efficient use of retail and display space.\u003c\/li\u003e\n\u003cli\u003eSuitable across retail, interiors, and wholesale plant supply channels, Fragaria ananassa meets diverse customer needs.\u003c\/li\u003e\n\u003cli\u003eDurable foliage and fruit provide robustness for transport and in-store presentation, reducing losses during distribution.\u003c\/li\u003e\n\u003cli\u003eNatural variation in fruit size and leaf tone is controlled to maintain trade-level consistency and consumer appeal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"13cm Pot \/ 30cm","offer_id":56668505276742,"sku":"p6501-30cm-13cm-fas-42","price":3.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/67C75582956B168448AA22ECD66E50A5801A3E3CFFF12523781E0B7F15A225D4.jpg?v=1781487830","url":"https:\/\/wholesaleplantshop.co.uk\/products\/fragaria-ananassa-strawberry-30cm-13cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}