{"product_id":"ficus-lyrata-240cm-48cm-pot","title":"Ficus lyrata 240cm 48cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus lyrata, commonly known as the fiddle leaf fig, is a striking tropical plant renowned for its large, violin-shaped leaves and architectural presence. This cultivar typically reaches a height of approximately 240cm when supplied in a 48cm pot, making it an impressive addition to any interior space. Its robust growth habit and bold foliage contribute to its reputation as a consistently reliable option within wholesale plant supply and trade houseplant ranges, maintaining popularity among commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus lyrata is a deep, glossy green with pronounced veining, providing a textured and visually captivating appearance that enhances interior aesthetics. It develops an upright, tree-like structure with a strong central stem supporting broad leaves, lending it a sculptural quality well suited to formal settings. This plant tolerates a moderate range of light conditions but thrives best in bright, indirect light typical of many indoor environments. It exhibits a degree of watering tolerance, showing resilience to occasional irregularities in moisture levels which is advantageous in varied care situations. Maintenance requirements are manageable, with regular dusting to preserve leaf shine and moderate pruning to maintain shape reducing labour in retail environments. Additionally, its stable growth habit and striking form make it an ideal specimen for eye-catching merchandising displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers appreciate Ficus lyrata for its dependable commercial reliability, with consistent quality and performance standardized across supply batches. Natural variation in leaf size and shape is controlled within acceptable horticultural limits, ensuring uniformity while retaining the plant’s characteristic visual appeal. Its adaptability allows it to function effectively across multiple retail channels including garden centres, commercial interiors, and specialty houseplant stores. Furthermore, ongoing consumer demand and its hallmark status within core trade houseplant collections secure its continued relevance for wholesalers and retailers alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus lyrata is commonly positioned on houseplant benches where its size and form attract customer attention, encouraging purchase through visual impact. It is also well suited to office environments where its upright growth and sizeable foliage contribute to biophilic workplace designs. Interior displays such as hotel lobbies or reception areas benefit from the plant’s architectural lines and greenery, offering a sophisticated yet natural ambiance. In gift-ready ranges, its impressive stature and minimal maintenance appeal to customers seeking statement plants for home or office interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Ficus lyrata demonstrates excellent shelf life, retaining leaf vitality under typical retail conditions for extended periods. Its robustness supports suitability for volume and repeat wholesale plant supply without significant compromise to quality. Handling and transport are facilitated by the plant’s sturdy stem and resilient foliage, reducing damage risk during logistics and merchandising. Presentation consistency at point of sale is reliably high, helping retailers maintain a professional and appealing inventory with minimal labour input.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus lyrata requires moderate care and is well suited to retail and commercial maintenance routines with minimal complexity.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting environments but performs best under bright, indirect light common in trade houseplant conditions.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is a key feature, allowing the plant to withstand occasional care variability without detrimental effects.  \u003c\/li\u003e\n\u003cli\u003eIts upright tree-like growth habit enhances merchandising efficiency and creates striking displays in retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant holds strong commercial suitability across retail, interiors, and wholesale plant supply channels due to broad appeal and reliable performance.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are excellent, facilitating transport and in-store display without excessive leaf loss or damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and shape occurs within controlled parameters, maintaining consistent presentation while supporting authentic plant character.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"48cm Pot \/ 240cm","offer_id":56956379201862,"sku":"FLOSP48230-240cm-48cm-fl-27","price":414.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/6A8BA347F7973564762FD056C692655B47FE892AABF3B28B855B14775C405F3A_d2fd65f6-47cc-4207-aaaf-83a12a44ab55.jpg?v=1784097050","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-240cm-48cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}