{"product_id":"ficus-lyrata-120cm-27cm-pot-lyrata-27","title":"Ficus lyrata 120cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus lyrata, commonly known as the fiddle-leaf fig, is a popular indoor plant prized for its striking large, violin-shaped leaves and architectural presence. Typically supplied at a height of 120cm in a 27cm pot, this cultivar offers a bold, sculptural form that enhances interior spaces and commercial environments. Its reliable growth characteristics and adaptable nature make it a favoured choice within wholesale plant supply and trade houseplants, offering consistent quality and ease of integration into a variety of retail and interior planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus lyrata features large, glossy, deep green leaves with prominent veins, providing a rich texture and dramatic visual appeal. It exhibits an upright, tree-like growth habit that can develop into a compact, elegant structure suitable for floor displays or staging. This plant tolerates bright, indirect light but can adapt moderately well to lower indoor lighting conditions, making it suitable for various interior environments. Ficus lyrata demonstrates moderate drought tolerance and recovers well from occasional irregular watering, contributing to its resilience. Maintenance is generally straightforward, with occasional leaf cleaning and pruning to maintain shape, facilitating ease of handling in both retail and commercial settings. Additionally, its impressive size and sculptural form make it an effective focal plant for merchandising and interior decor purposes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Ficus lyrata due to its consistent performance and robust nature, ensuring reliable supply quality across multiple batches. While natural variation in leaf size and shape occurs, this is well managed within cultivation practices to maintain uniformity for trade houseplants. Its versatility allows it to seamlessly transition between retail bench, commercial interiors, and hospitality environments, broadening its appeal. The ongoing demand for Ficus lyrata within core indoor plant ranges underscores its commercial importance and sustained popularity among both consumers and professional landscapers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus lyrata is ideally positioned in retail spaces on houseplant benches where its architectural form attracts customer attention. It also thrives in office environments, providing a statement element that enhances workspace aesthetics while tolerating typical office lighting. Commercial interiors and larger interior display zones benefit from its scale and sculptural silhouette, adding greenery with minimal maintenance. Furthermore, it fits well within gift-ready ranges when offered at a size that balances impact with manageability, making it a versatile and desirable product for a range of retail situations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant demonstrates good shelf life under typical retail conditions, maintaining its visual appeal for extended periods due to its evergreen nature and sturdy foliage. Its suitability for volume supply is enhanced by standardised pot sizes and controlled growth regimes, enabling efficient stock management for wholesale plant supply. Careful handling during transport is essential to preserve leaf integrity, but its resilience supports handling by multiple operators. Presentation at point of sale remains consistent, ensuring that retail customers experience uniform product quality, which is vital for building buyer confidence and brand reputation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus lyrata requires moderate care levels, making it suitable for both retail environments and commercial maintenance protocols.  \u003c\/li\u003e\n\u003cli\u003eThis species tolerates a range of indoor light conditions, though it prefers bright, indirect light for optimal growth and longevity.  \u003c\/li\u003e\n\u003cli\u003eIts watering tolerance allows it to withstand occasional irregularity without significant decline, an important factor for high-volume retail settings.  \u003c\/li\u003e\n\u003cli\u003eThe upright, tree-like growth habit facilitates efficient merchandising, allowing for effective use of vertical space in displays.  \u003c\/li\u003e\n\u003cli\u003eIt maintains strong commercial suitability across retail, interiors, and wholesale plant supply channels due to its broad appeal and adaptability.  \u003c\/li\u003e\n\u003cli\u003eThe plant’s durable foliage and structural form support handling and transport, reducing losses during logistics and in-store movement.  \u003c\/li\u003e\n\u003cli\u003eNatural leaf size variation is controlled and minimal, ensuring consistency across trade houseplants and simplifying inventory grading.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 120cm","offer_id":57219499000134,"sku":"Lyrata 27-120cm-27cm-fl-27","price":50.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/FD1BEB715C286102D4B5AFAA12A04325038C5A383F8C23BAD3ABE6FAC63E0EF4_0150241d-4919-4ef2-b951-7df19064eee6.jpg?v=1787999569","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-120cm-27cm-pot-lyrata-27","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}