{"product_id":"ficus-lyrata-120cm-24cm-pot","title":"Ficus lyrata 120cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus lyrata, commonly known as the fiddle-leaf fig, is a popular indoor plant valued for its bold, sculptural foliage and statuesque growth habit. This cultivar typically reaches a height of around 120cm when supplied in a 24cm pot, making it a substantial presence within interior decor. Known for its broad, violin-shaped leaves with prominent veining, Ficus lyrata performs reliably within wholesale plant supply due to its robust nature and broad appeal among trade houseplants. Its ability to adapt to various indoor environments ensures consistent quality and demand for commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe Ficus lyrata has large, glossy leaves that range from deep green to occasionally displaying slight natural variation in tone, adding visual depth. Its textured, leathery foliage provides strong visual impact in retail and interior settings. The growth habit is upright and structured, offering a focal point in displays with its columnar form. It tolerates medium to bright indirect light, adapting well to typical indoor lighting conditions without extensive stress. This plant is moderately drought tolerant and can withstand varied watering routines, which suits busy retail or commercial environments. Maintenance is straightforward, with occasional leaf cleaning and pruning to maintain shape, making it easy to manage during handling and merchandising. Additional benefits include its suitability for gift-ready packaging and its attractive silhouette that encourages impulse purchases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Ficus lyrata for its consistent commercial reliability and even growth across batches in wholesale plant supply. The natural variation in leaf size and shade is controlled and does not affect overall marketability, ensuring uniform displays. Its versatile nature lends itself well to multiple channels including retail outlets, commercial interiors, and wholesale plant supply networks. Furthermore, it remains highly relevant within trade houseplants due to ongoing consumer interest in statement foliage plants for offices and homes alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus lyrata performs well on houseplant benches where its height and shape attract attention and encourage sales. It is frequently included in office installations and interior landscaping due to its architectural form and ability to thrive indoors. This plant suits commercial interior displays where visual impact from foliage is essential to space design. For gift-ready ranges, its striking appearance and manageable size offer a premium gifting option with broad appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThe shelf life of Ficus lyrata in retail conditions is strong, with good tolerance for indoor climate fluctuations that often occur in outlets. Volume supply is feasible owing to its established propagation and growing techniques, satisfying demand for repeat orders in wholesale plant supply markets. Handling and transport require care due to leaf sensitivity, but its sturdy stems and resilient foliage reduce damage risk during movement. Consistency in presentation at point of sale is maintained through careful selection and trimming, providing trade customers with reliable, attractive stock.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe care level of Ficus lyrata is moderate, requiring routine but manageable maintenance suitable for retail and commercial environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light conditions, thriving best in medium to bright indirect light common in mixed indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varied watering schedules, proving durable under inconsistent moisture regimes during retail display or office use.  \u003c\/li\u003e\n\u003cli\u003eIts upright, architectural growth habit maximises merchandising efficiency by providing prominent visual height and structure within displays.  \u003c\/li\u003e\n\u003cli\u003eThe fiddle-leaf fig is commercially suitable across retail, interiors, and wholesale plant supply channels, meeting core trade houseplant requirements.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport durability are reliable with appropriate protection, facilitating safe distribution through wholesale and retail supply chains.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and subtle colour tone exists but is managed to ensure consistency in market presentations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 120cm","offer_id":56667594752326,"sku":"P9308-120cm-24cm-fl-27","price":34.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x051CE615FEB58068152CAD217EEE7BB709D964A0.jpg?v=1780002732","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-120cm-24cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}