{"product_id":"ficus-lyrata-120cm-24cm-pot-2447","title":"Ficus lyrata 120cm 24cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus lyrata, commonly known as the fiddle-leaf fig, is a popular tropical indoor plant distinguished by its large, glossy, violin-shaped leaves. Reaching an approximate height of 120cm when supplied in a 24cm pot, this cultivar offers an impressive structural form that suits a wide range of interior environments. Its consistent growth characteristics and robust nature make it a reliable choice within wholesale plant supply and prominent among trade houseplants, ensuring dependable quality and presentation for garden centres and retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus lyrata displays a rich green colour with a leathery texture and prominent veining that creates a striking visual appeal, often acting as a focal point in interior settings. It features an upright growth habit with a well-defined woody stem and a dense canopy that maintains its shape well throughout its lifecycle. This plant performs best in bright, indirect light but is highly adaptable and tolerates lower light conditions typically found in commercial interiors. Ficus lyrata exhibits resilience to varied watering routines, capable of withstanding occasional irregularity without compromising its health. Its low maintenance nature and robust structure facilitate ease of handling and display in retail environments. Additionally, its architectural form complements modern merchandising by providing a sculptural element that appeals across multiple customer segments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Ficus lyrata for its proven commercial reliability, displaying consistent growth and appearance across multiple supply batches. The plant's natural variation, primarily in leaf size and shape, is controlled within trade guidelines to ensure uniform quality while offering some individuality. Its versatility spans retail outlets, commercial interiors, and specialized plant displays, making it an essential component in a comprehensive trade houseplant range. Furthermore, ongoing consumer demand supports its continued relevance as a core offering in wholesale plant supply, driven by its recognisable form and sustained popularity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus lyrata is ideally positioned within retail houseplant benches, office installations, and interior commercial displays due to its robust structural form and visual impact. Its ability to thrive in typical office and home light conditions ensures it performs well as an enduring feature plant in these environments. It is frequently incorporated into gift-ready ranges or suite settings, where its dramatic foliage adds value and appeal. The plant’s stature and leaf size also allow effective presence in reception areas and architectural displays, strengthening its retail versatility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis Ficus lyrata cultivar offers excellent shelf life and durability under standard retail conditions, maintaining freshness and visual appeal over extended periods on display. It is well suited to volume supply and repeat orders, supporting retailers who require consistent stock availability. Handling and transportation considerations are minimal due to its sturdy stem and compact root ball in the typical 24cm pot size. Presentation consistency at point of sale is reliably maintained, contributing to a positive customer impression and reducing waste within wholesale plant supply operations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus lyrata requires a moderate care level that aligns well with retail and low-maintenance commercial environments, ensuring ease of maintenance.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of light conditions, thriving in bright indirect light yet adaptable to lower, shaded interiors often found in offices and retail spaces.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is moderate, with the plant capable of withstanding occasional fluctuations, which makes it suitable for environments with varied care routines.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit and dense canopy support efficient merchandising, enabling effective space use and attractive display layouts.  \u003c\/li\u003e\n\u003cli\u003eThe plant is commercially suitable for retail, interiors, and wholesale plant supply sectors due to its consistent appearance and client appeal.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability during transport and in-store display are strong, reducing losses from damage and maintaining quality standards.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and form is managed to ensure trade consistency while allowing some individuality, meeting customer expectations in a trade houseplant context.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"24cm Pot \/ 120cm","offer_id":57356773982534,"sku":"2447-120cm-24cm-fl-27","price":40.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/FF3226A1904BDAFFB44BE7A883D3F0A108122BCA8E15F26300F96A99D49850FB.jpg?v=1789225184","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-120cm-24cm-pot-2447","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}