{"product_id":"ficus-lyrata-110cm-27cm-pot","title":"Ficus lyrata 110cm 27cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eFicus lyrata, commonly known as the fiddle-leaf fig, is an evergreen tropical tree celebrated for its large, glossy, violin-shaped leaves. Typically supplied at a height of 110cm in a 27cm pot, this cultivar delivers an impressive visual impact suitable for a variety of indoor environments. Its distinctive foliage and upright growth habit make it a consistent performer within wholesale plant supply and popular across trade houseplants ranges, valued for combining aesthetic appeal with relative ease of cultivation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Ficus lyrata is characterised by large, dark green leaves with a leathery texture that provides strong visual contrast in indoor plant collections. It exhibits a naturally upright growth habit, creating a bold, architectural presence that suits both individual specimens and group displays. This plant adapts well to bright, indirect light but can tolerate moderate variations in indoor lighting conditions, enhancing its versatility. It demonstrates moderate drought tolerance, showing resilience to inconsistent watering routines typical in commercial settings. Maintenance requirements are straightforward; periodic cleaning of leaves and occasional pruning support healthy, attractive growth, making it manageable in retail environments. Additional merchandising advantages include its recognisable form and popularity, which appeal to a wide customer base and support impulse purchasing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Ficus lyrata for its consistent commercial reliability and predictable performance across supply batches, ensuring uniformity in retail offerings. Natural variation in leaf size and shape is controlled but adds desirable character without compromising overall quality. Its adaptability allows easy integration into retail spaces, commercial interiors, and design-led project installations, meeting diverse market demands. Ongoing popularity within core trade houseplant ranges reflects steady consumer interest, supporting robust sales potential throughout the year.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eFicus lyrata performs well on houseplant benches owing to its upright stature and striking foliage that attract customer attention. In office environments, it contributes a refined aesthetic while tolerating typical interior lighting and air circulation conditions. The plant also suits interior display areas in retail or hospitality settings, where its architectural form complements modern design schemes. Additionally, it is well-suited to gift-ready ranges due to its recognisable appeal and substantial presence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant maintains excellent shelf life and durability in retail conditions, with its resilient foliage reducing damage during handling and transit. It is well suited for volume or repeat wholesale supply given its widespread popularity and robust nature. Handling and transport considerations are straightforward due to the plant’s sturdy stems and compact root ball in the 27cm pot. Presentation consistency at point of sale remains high, supporting confident merchandising strategies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFicus lyrata requires moderate care levels, suitable for both retail customers and commercial maintenance teams managing interiors.  \u003c\/li\u003e\n\u003cli\u003eThis species tolerates a broad light range from bright indirect light to moderate indoor light conditions, making it adaptable across various settings.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is strong; the plant withstands occasional irregularities in watering schedules, which is beneficial for trade environments.  \u003c\/li\u003e\n\u003cli\u003eIts upright growth habit allows efficient use of space in display areas and enhances visual impact for retail merchandising.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability is broad, encompassing retail, interiors, and wholesale plant supply channels, supporting diverse trade applications.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability during transport are practical due to its sturdy structure and robust foliage, reducing wastage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf size and shape adds visual interest while maintaining uniform quality suitable for trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"27cm Pot \/ 110cm","offer_id":56696015028550,"sku":"P9308-110cm-27cm-fl-27","price":83.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/544000A5763E7CBED58AFFB8DC7C3DD0A47147939CF36E65585DF63DC685B573.jpg?v=1783314064","url":"https:\/\/wholesaleplantshop.co.uk\/products\/ficus-lyrata-110cm-27cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}